Global Opportunities and Challenges for Rural and Mountain Tourism (Advances in Hospitality, Tourism, and the Services Industry (Ahtsi)). This item is unavailable.Global Opportunities and Challenges for Rural and Mountain Tourism (Advances in Hospitality, Tourism, and the Services Industry (Ahtsi))

Mountainous and rural areas throughout the world have continually been attributed with several hinderances including poverty, faulty governance, and susceptibility to natural disasters. However, with the recent development of tourism, these provinces have seen a strong rise in visitation. Despite this increase in economic sustainability, planners are still presented with many challenges as they try to balance developmental and ecological considerations.

Global Opportunities and Challenges for Rural and Mountain Tourism provides emerging research exploring the integration of mountain tourism development and innovative practices for managing contemporary issues and challenges of tourism in these regions including socio-economic impacts, role of stakeholders, and promotional strategies for sustainable tourism development. Featuring coverage on a broad range of topics such as cultural heritage, marketing strategies, and value chain systems, this book is ideally designed for travel agents, tour directors, tour developers, hotel managers, hospitality and tourism professionals, industry practitioners, researchers, geographical scientists, planners, academicians, and students.

Devkant Kala is Assistant Professor (Selection Grade) in the Department of General Management, School of Business, University of Petroleum and Energy Studies, Dehradun, Uttarakhand, India. He has published good quality research papers in peer-reviewed journals including Journal of Quality Assurance in Hospitality & Tourism, International Journal of Tourism Policy, Tourism, and International Journal of Business Excellence. His research interests are consumer behaviour and tourism & hospitality marketing.

Satish Chandra Bagri is Dean, School of Management and Professor at Centre for Mountain Tourism and Hospitality Studies, Hemvati Nandan Bahuguna Garhwal Central University, Srinagar Garhwal, Uttarakhand, India. He carries 40 years of rich experience in the field of mountain tourism, tourism planning and development, and ecotourism. He served as a consultant for the United Nations World Tourism Organization, Madrid besides completing research projects sponsored by University Grants Commission, All India Council for Technical Education, Indian Council of Social Science Research and GTZ, Government of Germany on tourism and hospitality. He has published 8 books and more than 60 research papers in high impact tourism and hospitality journals. He has guided 22 PhD scholars in tourism and hospitality management and also performing the responsibility of Editor-in-chief of Journal of Tourism – An International Research Journal on Travel and Tourism. Prof. Bagri is the founder president of Indian Hospitality Congress.