The Global Market : Developing a Strategy to Manage Across Borders
Language: English
Published by John Wiley & Sons Mai 2004, 2004
- Hardcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
AbeBooks seller since August 14, 2006
Condition: New
£ 75.01
Quantity: 2 available
Add to basketItem description from seller
Neuware - The twin forces of ideological change and the technology revolution make globalization the single most important issue facing executives today. But many companies who have developed a presence in the global market now face the challenges inherent in creating a multinational presence with the demands of the 'unglobal consumer' who does not have a 'one size fits all' need. Here, HBS Professors John Quelch and Deshpande bring together 13 Harvard Business School professors to discuss these and other problems and benefits encountered by executives in global markets. Topics to be discussed include: operating costs of global advertising and marketing services, global product standards; managing global supply chains; global account management; global brands; global knowledge sharing and performance drivers; managing global customers; and social marketing for global economic development.
Seller Inventory # 9780787968571
- Title
- The Global Market : Developing a Strategy to Manage Across Borders
- Author
- Quelch
- Publisher
- John Wiley & Sons Mai 2004
- Publication year
- 2004
- Condition
- Neu
- Binding
- Buch
- Language
- English
- ISBN 10
- 0787968579
- ISBN 13
- 9780787968571
- Item weight
- 853 grams
- Dimensions
- 235x157x30 mm
"Synopsis" may belong to another edition of this title.
About the Author
Rohit Deshpandeé is Sebastian S. Kresge Professor of Marketing at Harvard Business School. His primary research interest concerns the impact of corporate culture on global marketing strategy.
"About the title" may belong to another edition of this title.
Shipping rates from Germany to U.S.A.
| Item | 7 to 10 business days | 5 to 7 business days |
|---|---|---|
| First item | £ 29.30 | £ 37.67 |
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