Title: Global Linguistics: An Introduction (Approaches to Applied Semiotics [AAS], 7)
Publisher: Walter de Gruyter
Publication Date: 2009
Language: English
ISBN 10: 3110214067
ISBN 13: 9783110214062
Binding: Soft cover
Condition: New

About this title

Synopsis

Why do people from different cultural backgrounds often misunderstand each other even when they use a common language to interact? Why do arguments that we find reasonable not seem so to members of other cultural groups? Global Linguistics: An Introduction addresses these and other basic questions about language and discourse in intercultural communication_ providing a solid and accessible introduction to ""global linguistics"": an interdisciplinary field combining insights from contact linguistics_ pragmatics_ conceptual metaphor theory and argumentation theory,

About the Author

Marcel Danesi, University of Toronto, Canada; Andrea Rocci, University of Lugano, Switzerland.

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