- Hardcover
- New
Seller: Kennys Bookstore, Olney, MD, U.S.A.Kennys Bookstore
AbeBooks seller since October 9, 2009
Condition: New
£ 242.06
Quantity: Over 20 available
Add to basketItem description from seller
Globalization is a leading force for industry worldwide, especially the new technology sector. This presents both problems and opportunities in the emergence of a new type of consumer and the effects of globalization on industry in terms of culture, economics, marketing, and social issues at every scale from local to global. Editor(s): Ammi, Chantal. Num Pages: 280 pages, Illustrations. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 241 x 162 x 20. Weight in Grams: 566. . 2007. 1st Edition. Hardcover. . . . . Books ship from the US and Ireland.
Seller Inventory # V9781905209637
- Title
- Global Consumer Behavior
- Author
- Ammi
- Publisher
- ISTE
- Publication year
- 2007
- Condition
- New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1905209630
- ISBN 13
- 9781905209637
The main aim of the book is to enhance the reader’s knowledge – especially from a multidisciplinary perspective rather than from an individual functional perspective – of international consumer behaviour. It also explores the role of globalization in the evolving world of the new technology sector and provides an overview of the development of international consumer behavior from historical, geographical and social perspectives, while focusing on new technology products and services.
Professionals, students and researchers working in the fields of new technologies and information and communication technologies (ICT) as well as specialists of marketing and management are the target audience for this book. At the same time, the book will be pitched at a level so as to also appeal to a more general readership interested in globalization.
"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
Kennys Bookstore
Olney, MD, U.S.A.
AbeBooks seller since October 9, 2009
Shipping rates within U.S.A.
| Item | 14 to 20 business days | 13 to 14 business days |
|---|---|---|
| First item | £ 7.86 | £ 15.72 |
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Revolution, War, Peace, Irish StudiesSeller's business information
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Galway, Ireland H91 N5P8
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Conor Kenny
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