The Global Brand: How to Create and Develop Lasting Brand Value in the World Market

Language: English

Published by Macmillan Education, 2010

0230620566 / 9780230620568

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Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Nigel Hollis draws on his experience at Millward Brown to present a simple formula for determining brand strength to illustrate the market value and performance of brands. Hollis emphasizes human nature as a set of constant core values that all brands shoul.

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Title
The Global Brand: How to Create and Develop Lasting Brand Value in the World Market
Author
Hollis, Nigel|Brown, Millward
Publisher
Macmillan Education
Publication year
2010
Condition
New
Binding
Soft cover
Language
English
ISBN 10
0230620566
ISBN 13
9780230620568

moluna

Greven, Germany

5-star seller

AbeBooks seller since July 9, 2020

Shipping rates from Germany to U.S.A.

Item16 to 45 business days16 to 45 business days
First item£ 42.13£ 42.13
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