Global Applications of the Internet of Things in Digital Marketing
Language: English
Published by Igi Global Scientific Publishing, 2023
- Hardcover
- New
Seller: Ria Christie Collections, Uxbridge, United KingdomRia Christie Collections
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- Title
- Global Applications of the Internet of Things in Digital Marketing
- Publisher
- Igi Global Scientific Publishing
- Publication year
- 2023
- Condition
- New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1668481669
- ISBN 13
- 9781668481660
Global Applications of the Internet of Things in Digital Marketing focuses on the applications of IoT in customizing content and developing a data-based marketing framework that helps marketers create different experiences in bridging the digital and physical world, develop a closer connection with the consumers, and provide highly contextual and tailored messages to consumers. Covering key topics such as brand image, social media, and website development, this premier reference source is ideal for business owners, managers, marketers, researchers, scholars, academicians, practitioners, instructors, and students.
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About the Author
V. Ajantha Devi is working as a Research head in AP3 Solutions, Chennai, Tamil Nadu, India. She received her PhD from University of Madras in 2015. She has worked as Project Fellow under UGC Major Research Project. She is a senior IEEE member. She has been certified as “Microsoft Certified Application Developer” (MCAD) and “Microsoft Certified Technical Specialist” (MCTS) from Microsoft Corp. She has more than 45 papers in international journals and conference proceedings to her credit. She has written, co-authored, and edited a number of books in the field of Computer science with international and national publishers like Elsevier, Springer., etc. Associated as a member of the Program Committee/Technical Committee/Chair/Review Board for a variety of international conferences. She has five Australian Patents and one Indian Patent to her credit in the area of Artificial Intelligence, Image Processing and Medical Imaging. Her work in Image Processing, Signal Processing, Pattern Matching, and Natural Language Processing is based on artificial intelligence, machine learning, and deep learning techniques. She has won many Best paper presentation awards as well as a few research-oriented international awards.
"About the title" may belong to another edition of this title.
Ria Christie Collections
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