How to Get Ideas, 2/e (AGENCY/

Foster, Jack

ISBN 10: 1576754308 / ISBN 13: 9781576754306

Published by Berrett-Koehler Publishers, 2007

Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00104369261

Synopsis:

This new expanded second edition shows you--no matter your age or skill, your job or training--how to come up with more ideas, faster and easier.

Jack Foster's simple five-step technique for solving problems and getting ideas takes the mystery and anxiety out of the idea-generating process. It's a proven process that works. You'll learn to condition your mind to become "idea-prone," utilize your sense of humor, develop your curiosity, visualize your goals, rethink your thinking, and overcome your fear of rejection.

This expanded edition of the inspiring and enlightening classic features new information on how to turn failures to your advantage and how to create a rich, idea-inducing environment. Dozens of new examples and real-life stories show that anyone can learn to get more and better ideas.

About the Author: Jack Foster spent thirty-five years working in creative departments of major advertising agencies; the first ten as a writer, the last 25 as a creative director. He has helped create advertising for scores of companies including Carnation, Mazda, Sunkist, Mattel, Albertson's, Ore-Ida, Suzuki, Universal Studios, Rand McNally, and Smokey Bear. He is a recipient of the Los Angeles Creative Club's "Creative Person of the Year" award.

Bibliographic Details

Title: How to Get Ideas, 2/e (AGENCY/
Publisher: Berrett-Koehler Publishers
Publication Date: 2007
Binding: Soft cover
Condition: Very Good
Edition: 2nd Edition