Get Content Get Customers: Turn Prospects into Buyers With Content Marketing
Language: English
Published by McGraw-Hill, 2009
- Softcover
- New
Seller: Revaluation Books, Exeter, United KingdomRevaluation Books
AbeBooks seller since January 6, 2003
Condition: New
£ 33.58
Quantity: 1 available
Add to basketItem description from seller
1st edition. 224 pages. 9.00x6.00x0.75 inches. In Stock.
Seller Inventory # zk0071625747
- Title
- Get Content Get Customers: Turn Prospects into Buyers With Content Marketing
- Author
- Pulizzi, Joe/ Barrett, Newt
- Publisher
- McGraw-Hill
- Publication year
- 2009
- Condition
- Brand New
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0071625747
- ISBN 13
- 9780071625746
- Item weight
- 0.39 kilograms
Connect to customers with compelling content!
The rules of marketing have changed. Instead of loud claims of product superiority, what customers really want is valuable content that will improve their lives. Get Content Get Customers explains how to develop compelling content and seamlessly deliver it to customers― without interrupting their lives.
It’s the new way of marketing, and it’s the only way to build a loyal, engaged customer base.
“Pulizzi and Barrett have taken integrated marketing communications to the next level.... Every marketer, large or small, can use this text to build better ongoing customer relationships.”
―Don Schultz, Professor Emeritus-in-Service, Integrated Marketing Communication, Northwestern University
“Deftly navigating the worlds of PR, advertising and marketing, Joe and Newt prove that the real secret to great marketing is not a brilliant tagline, but creating compelling and useful content.”
―Rohit Bhargava, Senior Vice President of Digital Marketing, Ogilvy 360 Digital Influence, and author of Personality Not Included
“Get Content Get Customers provides a play-by-play for any marketer who is serious about breaking away from the pack.”
―Greg Verdino, Chief Strategy Officer, Crayon, LLC
"Synopsis" may belong to another edition of this title.
About the Author
Newt Barrett is president of Content Marketing Strategies, a firm that helps businesses market their products and services through relevant content.
"About the title" may belong to another edition of this title.
Revaluation Books
Exeter, United Kingdom
AbeBooks seller since January 6, 2003
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Edward Bowditch Ltd
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Exeter, United Kingdom EX3 0PP
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