Get Back in the Box: Innovation from the Inside Out
Rushkoff, Douglas
ISBN 10: 0060758694 ISBN 13: 9780060758691
Published by HarperBus, 2005
Used
Hardcover
From
World of Books (was SecondSale), Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
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About this Item
Description:
Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00073001916
Synopsis:
Arguing that "out-of-the-box" thinking has distracted many businesses from focusing their core competencies, a guide to re-invigorating the workplace identifies the drawbacks of using consultants and market research while citing the relevance of worker stimulation and engagement. 30,000 first printing.
Review: “Get your highlighters out! There’s a worldchanging idea on each and every page.” (Seth Godin, author of All Marketers are Liars)
"About this title" may belong to another edition of this title.
Bibliographic Details
Title: Get Back in the Box: Innovation from the ...
Publisher: HarperBus
Publication Date: 2005
Binding: Hardcover
Condition: Very Good
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Get Back in the Box: Innovation from the Inside Out
Seller: Once Upon A Time Books, Siloam Springs, AR, U.S.A.
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hardcover. Condition: Good. This is a used book in good condition and may show some signs of use or wear . This is a used book in good condition and may show some signs of use or wear . Seller Inventory # mon0001420796
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Get Back In The Box
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Hardcover. Condition: Near Fine. Dust Jacket Condition: Near Fine. On a landscape that seems to be transforming itself with every new technology, marketing tactic, or investment strategy, businesses rush to embrace change by trading in their competencies or shifting their focus altogether. All in the name of innovation. But this endless worrying, wriggling, and trend watching only alienates companies from whatever it is they really do best. In the midst of the headlong rush to think "outside the box," the full engagement responsible for true innovation is lost. New consultants, new packaging, new marketing schemes, or even new CEOs are no substitute for the evolution of our own expertise as individuals and as businesses. Indeed, for all their talk about innovation, most companies today are still scared to death of it. To Douglas Rushkoff, this disconnect is not only predictable but welcome. It marks the happy end of a business cycle that began as long ago as the Renaissance, and ended with the renaissance in creativity and collaboration we're going through today. The age of mass production, mass media, and mass marketing may be over, but so, too, is the alienation it engendered between producers and consumers, managers and employees, executives and shareholders, and, worst of all, businesses and their own core values and competencies. American enterprise, in particular, is at a crossroads. Having for too long replaced innovation with acquisitions, tactics, efficiencies, and ad campaigns, many businesses have dangerously lost touch with the process -- and fun -- of discovery. "American companies are obsessed with window dressing," Rushkoff writes, "because they're reluctant, no, afraid to look at whatever it is they really do and evaluate it from the inside out. When things are down, CEOs look to consultants and marketers to rethink, rebrand, or repackage whatever it is they are selling, when they should be getting back on the factory floor, into the stores, or out to the research labs where their product is actually made, sold, or conceived." Rushkoff backs up his arguments with a myriad of intriguing historical examples as well as familiar gut checks -- from the dumbwaiter and open source to Volkswagen and The Gap -- in this accessible, thought-provoking, and immediately applicable set of insights. Here's all the help innovators of this era need to reconnect with their own core competencies as well as the passion fueling them. Moderate edgewear on the boards. Please note the image in this listing is a stock photo and may not match the covers of the actual item. Book. Seller Inventory # 123578152
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Get Back in the Box: Innovation from the Inside Out
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Condition: good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present. Seller Inventory # M00060758694-G
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Get Back in the Box: Innovation from the Inside Out
Seller: Greenworld Books, Arlington, TX, U.S.A.
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Condition: good. Fast Free Shipping â" Good condition. It may show normal signs of use, such as light writing, highlighting, or library markings, but all pages are intact and the book is fully readable. A solid, complete copy that's ready to enjoy. Seller Inventory # GWV.0060758694.G
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Get Back in the Box : Innovation from the Inside Out
Published by
HarperCollins Publishers, 2005
ISBN 10: 0060758694
ISBN 13: 9780060758691
Used
Hardcover
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Condition: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # GRP29655192
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Get Back in the Box: Innovation from the Inside Out
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hardcover. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_455801190
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Get Back in the Box: Innovation from the Inside Out
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Hardcover. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0060758694I4N00
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Get Back in the Box: Innovation from the Inside Out
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Get Back in the Box: Innovation from the Inside Out
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Hardcover. Condition: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0060758694I2N00
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Get back in the Box : Innovation from the Inside Out
Seller: Leura Books, Bowral, NSW, Australia
Seller rating 5 out of 5 stars
Hardcover. Condition: Very Good. Dust Jacket Condition: Very Good. On a landscape that seems to be transforming itself with every new technology, marketing tactic, or investment strategy, businesses rush to embrace change by trading in their competencies or shifting their focus altogether. All in the name of innovation.But this endless worrying, wriggling, and trend watching only alienates companies from whatever it is they really do best. In the midst of the headlong rush to think "outside the box," the full engagement responsible for true innovation is lost. New consultants, new packaging, new marketing schemes, or even new CEOs are no substitute for the evolution of our own expertise as individuals and as businesses.Indeed, for all their talk about innovation, most companies today are still scared to death of it.To Douglas Rushkoff, this disconnect is not only predictable but welcome. It marks the happy end of a business cycle that began as long ago as the Renaissance, and ended with the renaissance in creativity and collaboration we're going through today.The age of mass production, mass media, and mass marketing may be over, but so, too, is the alienation it engendered between producers and consumers, managers and employees, executives and shareholders, and, worst of all, businesses and their own core values and competencies.American enterprise, in particular, is at a crossroads. Having for too long replaced innovation with acquisitions, tactics, efficiencies, and ad campaigns, many businesses have dangerously lost touch with the process -- and fun -- of discovery."American companies are obsessed with window dressing," Rushkoff writes, "because they're reluctant, no, afraid to look at whatever it is they really do and evaluate it from the inside out. When things are down, CEOs look to consultants and marketers to rethink, rebrand, or repackage whatever it is they are selling, when they should be getting back on the factory floor, into the stores, or out to the research labs where their product is actually made, sold, or conceived."Rushkoff backs up his arguments with a myriad of intriguing historical examples as well as familiar gut checks -- from the dumbwaiter and open source to Volkswagen and The Gap -- in this accessible, thought-provoking, and immediately applicable set of insights. Here's all the help innovators of this era need to reconnect with their own core competencies as well as the passion fueling them. 316 pages. Quantity Available: 1. Shipped Weight: 1-2 kilos. Category: Business,Finance,Economics; ISBN: 0060758694. ISBN/EAN: 9780060758691. Inventory No: 263706. Seller Inventory # 263706