Title: Gestion des relations avec la client�le: �tudiant - Le point de vue des institutions (French Edition)
Publisher: Editions Notre Savoir
Publication Date: 2024
Language: French
ISBN 10: 6207708970
ISBN 13: 9786207708970
Binding: Soft cover
Condition: New

About this title

Synopsis

Les �tudiants ne sont-ils pas des clients des �tablissements d'enseignement sup�rieur qu'ils souhaitent int�grer ? Cette relation est-elle diff�rente de celle qui existe entre un client et une entreprise ? Ces �tablissements n'ont-ils pas besoin de r�aligner leurs syst�mes internes pour offrir une meilleure exp�rience � leurs �tudiants ? En fait, quelques �tablissements se targuent d�j� d'offrir un retour sur investissement ou un "rapport qualit�-prix" � leurs futurs �tudiants. Malheureusement, la majorit� des �tablissements se bousculent encore pour remplir leurs places. Une gestion efficace de la relation client entre l'�tudiant et l'�tablissement est-elle une solution ? Ce livre explore.

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