Gestaltungsprobleme des Grafikers. The Graphic Designer and His Design Problems. Les problemes d'un graphiste : Gestalterische und erzieherische Probleme in der Werbegrafik, die Ausbildung des Grafikers. Dtsch.-Engl.-Französ.
Language: English
Published by Niggli Apr 2001, 2001
- Hardcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
AbeBooks seller since August 14, 2006
Condition: New
£ 46.99
Quantity: 2 available
Add to basketItem description from seller
Neuware - Müller-Brockmanns 1961 erstmals erschienene Publikation sollte die Probleme der zeitgemässen Formfindung für den Grafiker lösen, und wurde zu einem Standardwerk, das noch immer weit über die Grenzen der Schweiz hinaus als historischer Leitfaden wirkt. 1983 fand sie in einer gekürzten, broschierten Version - zugleich in den USA und Kanada herausgegeben - weltweite Verbreitung. Das vorliegende Buch ist nun die ungekürzte Rekonstruktion des Originals von 1961, im Leinenband mit Umschlag. Aufgenommen wurden die Ergänzungen, die Josef Müller-Brockmann für die broschierte Version von 1983 selbst vorgenommen hatte. So liegt nun wieder der umfassende Müller-Brockmann vor.Im ersten Teil wird der Weg von der illustrativen zur sachlichen Grafik gezeigt, die Bedeutung der Gestaltungselemente, ihre Anwendung und Wirkung auf allen Gebieten der Werbung: Geschäftsdrucksachen, Inserat, Prospekt, Katalog, Buch, Plakat, Aussenwerbung, Ausstellung.Der mittlere Teil des Buches enthält grundsätzliche Überlegungen zur Arbeit des grafischen Gestalters. Das Kapitel 'Wissenschaft und visuelle Kommunikation' streift beispielsweise Themata wie Semiotik, Kommunikationsforschung und Informationstheorie. Im letzten Drittel wird anhand einer umfassenden Dokumentation die systematische Ausbildung des Grafikers vorgestellt, wie sie Müller-Brockmann an der Schule für Gestaltung in Zürich zu seiner Zeit vermittelt hatte.…
Seller Inventory # 9783721204667
- Title
- Gestaltungsprobleme des Grafikers. The Graphic Designer and His Design Problems. Les problemes d'un graphiste : Gestalterische und erzieherische Probleme in der Werbegrafik, die Ausbildung des Grafikers. Dtsch.-Engl.-Französ.
- Author
- Josef Müller-Brockmann
- Publisher
- Niggli Apr 2001
- Publication year
- 2001
- Condition
- Neu
- Binding
- Buch
- Language
- English
- ISBN 10
- 3721204662
- ISBN 13
- 9783721204667
- Edition
- 3rd Edition
- Item weight
- 1,118 grams
- Dimensions
- 267x230x18 mm
In the first part, the path from illustrative to functional graphic design is traced, as well as the meaning of design elements, their use and effect in every area of advertising: business printed matter, advertisements, brochures, books, posters, and exhibitions. The middle section of the book contains fundamental thoughts concerning the work of the graphic designer. The chapter “Science and Visual Communication” covers the area of semiotics and communications research. In the last part, the systematic education of the graphic designer is presented by means of a comprehensive documentation. Thus, the book offers graphic designers a valuable survey of the fundamental tasks of design.
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