The Generativity Advantage – Unpredicted Innovation at Scale (eng)
Language: English
Published by De Gruyter, 2025
- Softcover
- New
Seller: Brook Bookstore On Demand, Napoli, NA, ItalyBrook Bookstore On Demand
AbeBooks seller since October 11, 2022
Condition: New
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- Title
- The Generativity Advantage – Unpredicted Innovation at Scale (eng)
- Author
- Keyhani, Mohammad
- Publisher
- De Gruyter
- Publication year
- 2025
- Condition
- new
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 3110790181
- ISBN 13
- 9783110790184
- Item weight
- 0.32 kilograms
How can businesses systematically profit from innovations they never predicted, created by people they've never met, solving problems they didn't even know existed?
While many businesses celebrate user innovation, few take their user-innovators seriously enough as entrepreneurs. The Generativity Advantage brings powerful ideas from technology generativity theory into the domains of business strategy and entrepreneurship. It explores ways to specifically design products to spur user innovation (product generativity), and to build dynamic markets for those innovations (market generativity), in order to achieve a strategic "generativity advantage"―the ability to systematically profit from the unpredicted innovations of others on a massive scale.
Through numerous case studies―from Apple and Google to emerging leaders in generative AI and no-code technology like OpenAI, Anthropic, Bubble, Notion, Coda, and Webflow―it shows how product generativity and market generativity can together create a powerful flywheel effect and sustained competitive advantage. Yet the book also demonstrates that achieving a generativity advantage is neither easy nor trivial; the world's leading companies struggle to implement these ideas effectively. The book’s key lesson is to help your user-innovators succeed as serious entrepreneurs and you will benefit generously in turn.
Whether you're building a digital platform, a marketplace, or any product that allows users to innovate, this book provides the conceptual tools and practical strategies needed to transform your platform into an engine of continuous innovation. Learn how to move beyond celebrating user creativity to systematically enabling and profiting from user entrepreneurship, creating value at scales previously unimaginable.
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About the Author
Mohammad Keyhani is Associate Professor at the Haskayne School of Business, University of Calgary, where he directs the DBA program and teaches courses on generative AI and no-code technology for entrepreneurs. Mohammad's research has been published in leading journals and presented in international conferences where he has received multiple best paper and best reviewer awards. Mohammad is co-founder of www.HoneybeeLogic.com, advisor to multiple startups, and has held roles as Lab Strategist at the Creative Destruction Lab Rockies, and a David Rockefeller Fellow at the Trilateral Commission. He holds a doctorate in strategic management from York University, and M.Sc. and B.Sc. degrees from the University of Tehran. His blog and projects can be found at www.DigitVibe.com.
"About the title" may belong to another edition of this title.
Brook Bookstore On Demand
Napoli, NA, Italy
AbeBooks seller since October 11, 2022
Shipping rates from Italy to U.S.A.
| Item | 25 to 40 business days | 60 to 60 business days |
|---|---|---|
| First item | £ 4.67 | £ 433.44 |
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Account dedicated to Print on Demand titles. Brook Bookstore offers a wide selection of books with a continuously updated catalog and fast shipments all over the world. We hold distribution rights with all of the publishers we promote and are in continuous search of new interesting titles to propose to our customers. We are part of Brandon Group SRL (an Italian company) and all of the orders are shipped from Europe. Depending on availability orders will be picked from our different warehouses. CONTACT US If you have any questions please do not hesitate to contact us sending a message to our store. We have a well prepared customer service team who will be happy to assist you. Our working hours are from Monday to Friday from 9:30 to 18:30 (CET, UTC +1) so messages received during the weekends might be responded with a slight delay but we guarantee you will get back to you as soon as possible. RETURNS If you want to return your order, please submit your request through Abebooks platform. Returns requests are managed case by case by our team and always in line with Abebooks policies: AbeBooks’ Return Policy guarantees that you can return any book for a refund within 30 days, when the return is due to an error on the bookseller’s part. When the motive of the return is not due to an error of the seller it is up to Brook Bookstore to accept the return or else after studying the case. CANCELLATION You can send a cancellation request to our customer service team while the package has not yet been shipped. After that we cannot ensure we can retrieve the parcel but we suggest you to get in touch with us in order to verify the case. INVOICE You can request the invoice to be issued together with the shipment of the order or, at the latest, in the same month of the shipment. …
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Brook Bookstore On Demand offers a wide selection of books with a continuously updated catalog and fast shipments all over the world. We hold distribution rights with all of the publishers we promote and are in continuous search of new interesting titles to propose to our customers. We are part of Brandon Group SRL (an Italian company) and all of the orders are shipped from Europe. Depending on availability orders will be picked from our different warehouses.
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