Generative Engine Optimization : The Definitive Guide to AI SEO
Language: English
Published by Wiley John + Sons Dez 2026, 2026
- Hardcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
AbeBooks seller since August 14, 2006
Condition: New
£ 33.13
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Add to basketItem description from seller
Neuware - Optimize your content for AI answer engines and protect your organic traffic As 77% of ChatGPT users now treat it like a search engine, traditional SEO alone no longer secures brand visibility.Generative Engine Optimization (GEO): The Definitive Guide to AI SEO, by Siege Media founder Ross Hudgens, is a practical guide to optimizing content for AI SEO and answer engines including ChatGPT, Google Gemini, Perplexity, and Claude so your brand appears positively in LLM-generated responses. Generative Engine Optimization (GEO) covers the practice of structuring content so it performs well inside LLM-powered systems that generate responses rather than retrieve links. Hudgens draws on experience driving organic growth for clients like Adidas, HubSpot, Instacart, and TripAdvisor to show how SEO practitioners and marketing leaders can modernize their search programs and drive measurable sales through AI SEO tools. Readers will also discover: - Actionable strategies for increasing how often AI tools mention your brand positively in generated responses - Techniques for adapting existing SEO and content marketing workflows to account for LLM-driven search behavior - Methods to future-proof your organic growth program as traditional search engine traffic declines across industries - Guidance for marketing leaders on evaluating and implementing GEO practices across content, PR, and affiliate teams - Real-world approaches from an agency that has driven organic growth for blue-chip brands like Airbnb and HubSpot Ideal for SEO practitioners, marketing leaders at technology companies, CMOs, and content marketers, Generative Engine Optimization (GEO) provides the frameworks needed to modernize search programs, secure brand visibility inside AI answer engines, and stay ahead as consumer search behavior shifts toward large language models.…
Seller Inventory # 9781394439805
- Title
- Generative Engine Optimization : The Definitive Guide to AI SEO
- Author
- Ross Hudgens
- Publisher
- Wiley John + Sons Dez 2026
- Publication year
- 2026
- Condition
- Neu
- Binding
- Buch
- Language
- English
- ISBN 10
- 1394439806
- ISBN 13
- 9781394439805
- Item weight
- 610 grams
- Dimensions
- 232x155x25 mm
Optimize your content for AI answer engines and protect your organic traffic
As 77% of ChatGPT users now treat it like a search engine, traditional SEO alone no longer secures brand visibility. Generative Engine Optimization (GEO): The Definitive Guide to AI SEO, by Siege Media founder Ross Hudgens, is a practical guide to optimizing content for AI SEO and answer engines including ChatGPT, Google Gemini, Perplexity, and Claude so your brand appears positively in LLM-generated responses.
Generative Engine Optimization (GEO) covers the practice of structuring content so it performs well inside LLM-powered systems that generate responses rather than retrieve links. Hudgens draws on experience driving organic growth for clients like Adidas, HubSpot, Instacart, and TripAdvisor to show how SEO practitioners and marketing leaders can modernize their search programs and drive measurable sales through AI SEO tools.
Readers will also discover:
- Actionable strategies for increasing how often AI tools mention your brand positively in generated responses
- Techniques for adapting existing SEO and content marketing workflows to account for LLM-driven search behavior
- Methods to future-proof your organic growth program as traditional search engine traffic declines across industries
- Guidance for marketing leaders on evaluating and implementing GEO practices across content, PR, and affiliate teams
- Real-world approaches from an agency that has driven organic growth for blue-chip brands like Airbnb and HubSpot
Ideal for SEO practitioners, marketing leaders at technology companies, CMOs, and content marketers, Generative Engine Optimization (GEO) provides the frameworks needed to modernize search programs, secure brand visibility inside AI answer engines, and stay ahead as consumer search behavior shifts toward large language models.
"Synopsis" may belong to another edition of this title.
About the Author
ROSS HUDGENS is the Founder/CEO of Siege Media, one of the top firms specializing in SEO and Generative Engine Optimization. Siege Media made the Inc. 5000 six years in a row and has been named one of Inc.’s Best Workplaces. His work has been featured in The New York Times, The Washington Post, Forbes, and Search Engine Land, and he is a frequent speaker at conferences including BrightonSEO, MozCon, SEO Week, and Tech SEO Connect. Notable clients include Airbnb, Adidas, HubSpot, Intuit QuickBooks, TripAdvisor, and Zendesk.
"About the title" may belong to another edition of this title.
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