Generative design is a revolutionary new method of creating artwork, models, and animations from sets of rules, or algorithms. By using accessible programming languages such as Processing, artists and designers are producing extravagant, crystalline structures that can form the basis of anything from patterned textiles and typography to lighting, scientific diagrams, sculptures, films, and even fantastical buildings. Opening with a gallery of thirty-five illustrated case studies, Generative Design takes users through specific, practical instructions on how to create their own visual experiments by combining simple-to-use programming codes with basic design principles. A detailed handbook of advanced strategies provides visual artists with all the tools to achieve proficiency. Both a how-to manual and a showcase for recent work in this exciting new field, Generative Design is the definitive study and reference book that designers have been waiting for.

Review:

"Beautifully illustrated... A fine introduction to generative design, filled with impressive examples and thankfully free of mind- numbing jargon... This book, equal parts art and textbook, is a valuable tool for both learning what exists and triggering new ideas." -- Steven Heller, The New York Times

"Fortunately, this insiders' how-to manual--by Hartmut Bohnacker, Benedikt Gro�, and Julia Laub--contains loads of images and project profiles that together form a snapshot of the emerging field, which, in layman's terms, uses computer software and algorithms to generate visually exciting forms based on wildly complex concepts. The examples are rich and varied, ranging from a series that visualizes the air quality in various cities through virtual plant growth to a company logo that evolves through a kind of genetic recombination." --- Fast Company

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