Generation Ageless: How Baby Boomers Are Changing the Way We Live Today . . . And They're Just Getting Started
Smith, J. Walker,Clurman, Ann S.
ISBN 10: 0061128988 ISBN 13: 9780061128981
Published by Harper Business, 2007
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Synopsis:
A guide for business and sales professionals documents an evolving trend among baby boomers who are enjoying active retirements and shifting modern understanding about the seniors of the near future, profiling six baby boomer personality types that the authors predict will have a significant economic influence. 25,000 first printing.
Synopsis: Baby Boomers may be the most famous generation ever to exist. The cohort of Americans born between 1946 and 1964 changed everything about marketing. Attempts to understand them in the 1960s provoked terms like the Generation Gap and gave birth to marketing as we know it. This ground-breaking Yankelovich study will transform and expand our understanding of the Boomer generation as they reach their majority. With the first Boomers reaching 60 this year, they have become the dominant generation. Boomers are now CEOs and grandparents, hall of famers and church leaders. They hold positions of power and have created some of the most important institutions in our society. Boomers are all of one generation but they don't speak in the same voice. The shared experiences of the boomers created a common set of new values: an emphasis on self, an acceptance of less structured lifestyles and a desire for more enriching personal experiences. But those values can be expressed in very different ways.Simply contrasting Bill Clinton with George W. Bush shows how two Boomers can interpret the greater focus on self-fulfillment in very different ways.
"Generation Ageless" will reveal the cohort's interest not in remaining youthful but achieving and everlasting mid-life. It will show what boomers believe and how those beliefs have changed over time. The book will emphasise three main ideas that motivate them: Youthfulness, Impact and Empowerment. And use the primary dynamics of Spirituality, Self and Society to identify the six main segments of the Boomer generation: Straight Arrows, Due Diligents, Maximizers, Sideliners, Diss/Contenteds and Re-Activists.
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Bibliographic Details
Title: Generation Ageless: How Baby Boomers Are ...
Publisher: Harper Business
Publication Date: 2007
Binding: hardcover
Condition: Very Good
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Generation Ageless
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Hardcover. Condition: Very Good. Dust Jacket Condition: Very Good. Generation Ageless%u2014an authoritative and eye-opening look at the past, present, and future of Baby Boomers Think Baby Boomers are all alike? Think again. This dynamic generation is nearing the traditional age of retirement, but is in no mood to slow down. Learn how to market, sell to, do business with, or just understand this remarkable generation, from Yankelovich, Inc., the organization that knows them better than anyone else. Yankelovich actually coined the term "Baby Boomer" back in the late 1960s, when they first started collecting data on this influential generation. Now, more than thirty years later, they have the most complete information on Boomers ever assembled. And they have put it all together in this groundbreaking look at America's largest and most powerful generation. In Generation Ageless, Yankelovich president J. Walker Smith, Ph.D., and senior partner Ann Clurman, Boomers themselves, dig deep into what makes this generation tick. With fresh, original data and a wide-ranging look at everything about Boomers, they dissect Boomers into six major segments%u2014Straight Arrows, Due Diligents, Maximizers, Sideliners, Diss/Contenteds, and Re-Activists%u2014to provide new insights into the world's most talked-about generation. The results show key imperatives invaluable to anyone selling a product, service, or idea to this 78-million strong group. Boomers are the dominant generation in America. Their values and aspirations set the tone for everyone. Advances in medicine and health mean that this youth-obsessed generation is now focused on an everlasting prime of life. They are literally middle age%u2013less: holding onto their position at the top of the pyramid for as long as possible, and not fading away to their golden years. Today's fifty- and sixty-year-old Boomers are not eagerly anticipating lives of disengaged retirement. Instead, middle age%u2013less Boomers expect another twenty or thirty years of impact and influence%u2014albeit in a variety of ways reflective of a surfeit of agendas and ambitions they have yet to fulfill. Mylar protector included. Solid binding. Please note the image in this listing is a stock photo and may not match the covers of the actual item. Book. Seller Inventory # 123667924
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Generation Ageless : How Baby Boomers Are Changing the Way We Live Today. and They're Just Getting Started
Published by
HarperCollins Publishers, 2007
ISBN 10: 0061128988
ISBN 13: 9780061128981
Used
Hardcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
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Condition: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # GRP102392264
Stock Image
Generation Ageless : How Baby Boomers Are Changing the Way We Live Today. and They're Just Getting Started
Published by
HarperCollins Publishers, 2007
ISBN 10: 0061128988
ISBN 13: 9780061128981
Used
Hardcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 2868659-6