Generating Breakthrough New Product Ideas: Feeding the Innovation Funnel
Robert G. Cooper,Scott J. Edgett
Language: English
Published by Product Development Institute Inc., 2007
- Softcover
- Used
Seller: Book Express (NZ), Shannon, New ZealandBook Express (NZ)
AbeBooks seller since February 10, 2021
Condition: Used - Very good
£ 5.19
Quantity: 1 available
Add to basketItem description from seller
256 pages. Companies are experiencing a shortage of game-changing ideas that drive growth. This is a ‘how to’ book about generating a steady stream of breakthrou gh new product ideas. Experts, Dr. Cooper and Dr. Edgett, provide an unbiased ev aluation of the top 15+ ideation methods used by leading companies. This book ex plains how to ‘feed’ your innovation funnel with a steady stream of br eakthrough new product ideas. Through numerous examples of the methods, approach es and techniques being used by leading companies such as Motorola and Procter a nd Gamble, the authors confirm the importance of a robust Discovery Stage and il lustrate how to implement such a system. For more information, visit.
Seller Inventory # 4804g
- Title
- Generating Breakthrough New Product Ideas: Feeding the Innovation Funnel
- Author
- Robert G. Cooper,Scott J. Edgett
- Publisher
- Product Development Institute Inc.
- Publication year
- 2007
- Condition
- Very Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 097328272X
- ISBN 13
- 9780973282726
- Dimensions
- 22.9cm x 1.5cm x 15.2cm
- Seller catalogs
- business
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Book Express (NZ)
Shannon, New Zealand
AbeBooks seller since February 10, 2021
Shipping rates from New Zealand to U.S.A.
| Item | 14 to 45 business days | 14 to 20 business days |
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| First item | £ 31.38 | £ 54.54 |
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