Gender Commerce. Past development and new technologies in online marketing to influence customers' buying behavior
Language: English
Published by GRIN Verlag, GRIN Verlag Mai 2017, 2017
- Softcover
- New
Condition: New
£ 37.60
Quantity: 1 available
Add to basketItem description from seller
Neuware -Bachelor Thesis from the year 2017 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7, University of Frankfurt (Main), language: English, abstract: Gender marketing as a new holistic marketing approach has been intensely discussed over the last couple of years. At the first glance it can surely appear discriminating to differentiate customers by gender, but the genuine intention of gender marketing is to accept and appreciate both genders as they are and develop products according to their gender specific needs. Therefore, it is important to understand that by talking about gender it does not imply talking about fixed roles of males and females in society. Those roles have changed significantly over the last decades and are expected to continue changing over upcoming years. It rather means taking gender specific needs, wishes and characteristics in consideration while developing products and company strategies in order to achieve long-term success and customer loyalty.But why is this even relevant Women have been buying products anyway, right Certainly, women have been buying products without a gender specific approach already. However, the truth is that our markets are saturated and the flood of information customers are confronted with everyday exceeds their cognitive ability. This itself shows the importance of tailoring products as well as communication strategies to customers¿ needs. Additionally, as mentioned above, social statuses of men and women have been changing continuously. As a result of women¿s access to higher education, better careers and with that higher incomes independence of women has enhanced over time.Even if women already have a strong purchasing power, it has not reached its full potential, yet. What also comes along with being independent and earning own money, is making ones own decisions. Women and men differ in their general decision making process and buying behavior. Thinking of women already buying products, which do not perfectly fit their needs, in an environment (either offline or online) they do not feel completely comfortable in, it can lead to an enormous competitive advantage to adjust product and selling strategies to your customers¿ needs.Transferring this to e-commerce and buying behavior online, there are significant differences between male and female throughout the decision making process that draw companies¿ attention in order to optimize communication strategies and product development.…
Seller Inventory # 9783668445673
- Title
- Gender Commerce. Past development and new technologies in online marketing to influence customers' buying behavior
- Author
- Viviane Dorp
- Publisher
- GRIN Verlag, GRIN Verlag Mai 2017
- Publication year
- 2017
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- English
- ISBN 10
- 3668445672
- ISBN 13
- 9783668445673
- Item weight
- 124 grams
- Dimensions
- 210x148x6 mm
"Synopsis" may belong to another edition of this title.
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| Item | 9 to 30 business days | 8 to 14 business days |
|---|---|---|
| First item | £ 22.05 | £ 28.00 |
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Die Schreibwaren sind im Büro, in der Schule und Zuhause allgegenwärtig und auch im Computerzeitalter nicht aus dem Alltag wegzudenken. Schreibwaren Wegmann ist Ihr Online Shop für Bürobedarf und Schulbedarf, der das ganze Sortiment an Büromaterial und Schulsachen zu günstigen Preisen online zu kaufen bietet. In unserem ständig wachsendem Angebot im Online Shop führen wir derzeit viele tausend Büroartikel, alles rund um die Schule, Bürotechnik, Büroeinrichtung bis hin zu ausgefallenen Geschenkartikeln und Postkarten, originell oder regional aus der Region Bayerischer Wald, Böhmerwald, Arberland und Zwiesel. Schreibwaren Wegmann ist Ihr Schreibwarengeschäft. Besuchen Sie uns gerne auch persönlich in unserem Schreibwarenladen in Zwiesel am Stadtplatz 6. Wir heißen Sie herzlich willkommen. Unsere Öffnungszeiten im Schreibwarengeschäft: Montag - Freitag : 07.30 - 19.00 Uhr, Samstag 07.30 - 16.00 Uhr. Und natürlich rund um die Uhr, 24/7, im Schreibwaren Online Shop.…
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Metz Wegmann GmbH
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Zwiesel, Germany 94227
Terms of sale
Metz Wegmann GmbH
Waldbahnstr. 94
94227 Zwiesel
Deutschland
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