Geek Gap: Why Business And Technology Professionals Don't Understand Each Other And Why They Need Each Other to Survive
Language: English
Published by Prometheus, 2006
- Hardcover
- Used
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- Title
- Geek Gap: Why Business And Technology Professionals Don't Understand Each Other And Why They Need Each Other to Survive
- Author
- Pfleging, Bill,Zetlin, Minda
- Publisher
- Prometheus
- Publication year
- 2006
- Condition
- Very Good
- Binding
- hardcover
- Language
- English
- ISBN 10
- 1591024153
- ISBN 13
- 9781591024156
Bill Pfleging a respected computer and Web consultant and Minda Zetlin a veteran business writer explore, in this insightful, witty, and very instructive book, the culture clash that pervades nearly every business-technology interaction. The Geek Gap provides members of both camps a practical guide to working together effectively. Using many real-world examples, the authors vividly illustrate the consequences in time, money, careers, and even lives when these separate cultures fail to communicate.
The authors provide practical solutions for building trust between business and computer professionals. The book is filled with tips aimed at geeks and suits to help each group understand the other, communicate in what amounts to a foreign language, and get what they need to do their jobs effectively. The authors profile companies and individual executives who have successfully bridged the gap by conducting events that bring the two groups together, switching jobs from one area to the other, creating whole new careers as "go-betweens," and much, much more.
This is the first book to directly address issues of communication and understanding between business and technology people. The Geek Gap in identifying this problem and providing numerous practical and workable solutions is an indispensable guide for all.
"Synopsis" may belong to another edition of this title.
About the Author
Minda Zetlin (Woodstock, NY) is a longtime business writer whose work has appeared in Crain's New York Business, Success!, Management Review, and other publications. She is also the author of Telecommuting for Dummies and co-author of The ASJA Guide to Freelance Writing.
"About the title" may belong to another edition of this title.
Half Price Books Inc.
Dallas, TX, U.S.A.
AbeBooks seller since September 15, 2017
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