Title: Gebrauchstexte schreiben: Systemische Textmodelle f�r Journalismus und PR (Journalistische Praxis) (German Edition)
Publisher: Springer VS
Publication Date: 2017
Language: German
ISBN 10: 3658176008
ISBN 13: 9783658176006
Binding: Soft cover
Condition: New

About this title

Synopsis

Wie kann man komplexe Sachverhalte oder schwer darstellbare Themen verst�ndlich aufbereiten? Wie finden die Leserinnen und Leser den Weg zum Verst�ndnis solcher Gebrauchstexte? Aus Modellen der Textverst�ndlichkeit und systemischen Strukturen der Texterfassung entwickelt das Buch praxisorientierte Modelle f�r unterschiedliche journalistische Textsorten bis hin zu Flyern, Websites, Serien und Dossiers.

About the Author

Gisela Goblirsch hat journalistisch f�r die S�ddeutsche Zeitung, den BR, den MDR und Fachmagazine gearbeitet. Sie ist heute Inhaberin einer PR-Agentur und Lehrgangsleiterin an der Bayerischen Verwaltungsschule.

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