Can Gamification Close the Engagement Gap of Generation Y? (Paperback)
Language: English
Published by Logos Verlag Berlin GmbH, Berlin, 2014
- Softcover
- New
Seller: AussieBookSeller, Truganina, VIC, AustraliaAussieBookSeller
AbeBooks seller since June 22, 2007
Condition: New
£ 42.01
Quantity: 1 available
Add to basketItem description from seller
Paperback. Gaming engages. How can employment become more attractive and fun? Only 16 % of German employees are fully engaged and willing to go 'the extra mile' for their company. This perceived engagement gap - which is aggravated by the new work ethics of Generation Y - offers a significant case for value creation and strategic opportunities for companies worldwide. This book analyses the question of whether gamification has the potential to close this engagement gap. It offers a literature review of the emerging topic and creatively and critically develops new ideas. Data from a pilot study on the digital startup sector in Berlin shows a positive impact of gamification on employee engagement. This informative work is directed at people interested in new business trends, business students, gamification researchers and human resources practitioners. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.
Seller Inventory # 9783832538484
- Title
- Can Gamification Close the Engagement Gap of Generation Y? (Paperback)
- Author
- Katharina Urban
- Publisher
- Logos Verlag Berlin GmbH, Berlin
- Publication year
- 2014
- Condition
- new
- Binding
- Paperback
- Language
- English
- ISBN 10
- 3832538488
- ISBN 13
- 9783832538484
"Synopsis" may belong to another edition of this title.
AussieBookSeller
Truganina, VIC, Australia
AbeBooks seller since June 22, 2007
Shipping rates from Australia to U.S.A.
| Item | 25 to 45 business days | 8 to 14 business days |
|---|---|---|
| First item | £ 27.32 | £ 32.49 |
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The Nile Group Pty Ltd
42 Apex Drive
Truganina, VIC Australia 3029
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