Game Plan: The Definitive Playbook for Selling in the Connection Culture
Language: English
Published by AuthorHouse, 2015
- Softcover
- Used
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)
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- Title
- Game Plan: The Definitive Playbook for Selling in the Connection Culture
- Author
- Barhorst, Warren
- Publisher
- AuthorHouse
- Publication year
- 2015
- Condition
- Good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1504953193
- ISBN 13
- 9781504953191
"Synopsis" may belong to another edition of this title.
Excerpt. © Reprinted by permission. All rights reserved.
Game Plan
The Definitive Playbook for Selling in the Connection Culture
By Warren Barhorst, Rusty BursonAuthorHouse
All rights reserved.
Contents
PREFACE, 1,
CHAPTER 1 IF BOTH TEAMS ADJUST AT HALFTIME ... THE TEAM THAT WANTS IT MORE ALWAYS WINS!, 10,
CHAPTER 2 WHY KNOWING YOUR CUSTOMER IS IMPORTANT, 20,
CHAPTER 3 CUSTOMER CONNECTION, 55,
CHAPTER 4 THE SECRET OF SALES SUCCESS IS GOING BACK TO THE BASICS ... WAY, WAY BACK!, 82,
CHAPTER 5 DISTINGUISHING YOURSELF AMONG CUSTOMERS IS NOT HARD; JUST SUCK A LITTLE BIT LESS, 106,
CHAPTER 6 FIND YOUR TRIBE, 129,
ACKNOWLEDGMENTS, 153,
ABOUT THE AUTHORS, 155,
CHAPTER 1
IF BOTH TEAMS ADJUST AT HALFTIME ... THE TEAM THAT WANTS IT MORE ALWAYS WINS!
The winner of a highly competitive football game is often determined by which team makes better halftime adjustments and evolves as the game goes along. The same is also true in today's highly competitive business world. Virtually every business starts out with the same blueprint in that it attempts to establish a strong foundation and to provide products and/or services in the most cost-efficient and effective ways. But those businesses that move to the top of their industry are often the ones who make the best adjustments as time, technology, and the competition changes. This book will help you to identify those changes and make the appropriate adjustments while also maintaining your focus on connecting to customers.
If you are seeking to dramatically grow your company, you should begin connecting more effectively with your current and prospective customers. If you want to put your business on the map – locally, regionally, nationally, or even internationally – and maintain prominence, even in difficult economic times, connectivity is critical. And if you are serious about increasing bottom-line profitability, the focus doesn't need to be solely on finances. If you spend the time, energy, and effort on developing a culture of connectivity within your business where you truly connect with your customers, the profits will inevitably follow. I guarantee it.
That may sound overly simplistic, but it's the absolute truth. From years of personal experience in building my own business and consulting for others in their business ventures, I am convinced that most business goals can be achieved by developing, nurturing, implementing, and growing a true connecting culture that permeates throughout every aspect of your organization. This is a culture in which your team works every day at building lasting relationships with your customers, vendors, and co-workers. Here's the catch: it's not as easy as it sounds. Nor is it a simple, one-step process. On the contrary, establishing an effective connecting culture is, in reality, a never-ending and constantly evolving progression that must be monitored and adjusted as necessary.
It takes time. It takes more effort than Joe Average typically wants to give. It requires a different mindset than most business owners currently possess. To connect – to truly connect – you are probably going to need to step out of the proverbial box and far outside of your current comfort zone. You must gather data from others, but it is ultimately up to you to take personal responsibility for instilling a commitment to continuing education within your organization.
The business world is just like the animal kingdom; if you don't adapt, you die. If you don't evolve with the times and adapt to technology, you cannot po
"About the title" may belong to another edition of this title.
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Montgomery, IL, U.S.A.
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