In contemporary life, all of us are voracious consumers and emitters of visual messages. While we encounter a huge amount of graphic information, it’s impossible to have a dialogue that’s authentic, critical, and productive without basic knowledge of the elements of visual language. This practical guide takes the form of a brief treatise on visual grammar clearly defines the basic elements of visual language as well as their processes and relationships.

En la vida contempor�nea todos somos voraces consumidores y emisores de mensajes visuales. Diariamente nos enfrentamos a una gran cantidad de informaci�n gr�fica, aunque sin un conocimiento b�sico de los elementos del lenguaje visual es imposible alcanzar un aut�ntico di�logo que resulte cr�tico y productivo. Este libro es un peque�o tratado de gram�tica visual que define de forma sencilla y totalmente gr�fica los elementos b�sicos del lenguaje visual y sus procesos y relaciones. A medio camino entre tratado gramatical y diccionario visual, funciona como una practiqu�sima herramienta y gu�a de consulta para descodificar y producir mensajes visuales. El punto de partida id�neo para iniciarse en la alfabetizaci�n gr�fica.

About the Author

Christian Leborg is a designer and branding consultant. He also teaches at the Westerdals School of Communication in Norway.

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