"G.O.A.T. Wisdom is a glorious and profound book that will make you think deeply, feel more, and take meaningful action. With soul-stirring stories and zingy insights, this isn't just a book you read, it's one you experience, share, and return to again and again." — Sally Hogshead, New York Times bestselling author, Fascinate: How to Make Your Brand Impossible to Resist
Twelve timeless principles for building a business, from the founders of Beekman 1802.
Have you ever wanted to create a business that's not only good but great? Have you ever felt as though you're destined to do something bigger and more significant with your life? If so, you should know that you don't need millions in funding, a marketing department, or influencer status.
If you have an idea, the determination to bring it to life, a deep and abiding belief in your product, and a devotion to your customers, you already have the humble starting point behind one of the world's fastest-growing and most beloved brands: Beekman 1802.
Brent Ridge and Josh Kilmer-Purcell launched Beekman 1802 in one of New York State's poorest counties with no funding, and in the middle of a punishing recession. They didn't have much of a business plan. But they did have some timeless wisdom that Brent's and Josh's parents and grandparents had taught them—the "greatest of all time" principles for good living that can also be used as a foundation for any business.
In this book, for the first time, Ridge and Kilmer-Purcell present the twelve principles that made the biggest difference in their entrepreneurial journey, and show how these principles are relevant for anyone ready to defy the odds and grow a brand that matters.
Whether you're launching your own venture, growing a side hustle, or looking to make a bigger impact on your company, G.O.A.T. Wisdom will give you the tools, the confidence, and the inspiration to build something meaningful and lasting that your customers will value and feel they can't do without.
Brent Ridge, MD, cofounded Beekman 1802 in 2008 and has worked alongside Josh Kilmer-Purcell to lead the company ever since. Prior to his entrepreneurial career, Ridge was Vice President of Healthy Living at Martha Stewart Living Omnimedia. He also built a distinguished medical career as a specialist in geriatric medicine, completing a fellowship at Mount Sinai School of Medicine and joining the faculty there as an assistant professor. He founded the Martha Stewart Center for Living at the Mount Sinai Hospital, one of the world's leading geriatric centers.
Josh Kilmer-Purcell cofounded Beekman 1802 in 2008 with Brent Ridge and has helped lead the company ever since. He is also a New York Times bestselling author, with three memoirs to his credit: I Am Not Myself These Days, Candy Everybody Wants, and The Bucolic Plague. Prior to founding Beekman 1802, Josh was an award-winning creative director at several top New York City advertising agencies, serving clients including Delta Air Lines, Absolut Vodka, Target, Nestlé, and Unilever.
