Fuzzy Optimization and Multi-Criteria Decision Making in Digital Marketing

Language: English

Published by Business Science Reference, 2015

1466688084 / 9781466688087

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nach der Bestellung gedruckt Neuware - Printed after ordering - The decision-making process has become a challenge in modern organizations due to increased access to information and large data sets. When considering single-criteria problems, the decision making process is extremely intuitive. On the other hand, multi-criteria decision making, which involves several factors, requires further consideration and more sophisticated methods. Fuzzy Optimization and Multi-Criteria Decision Making in Digital Marketing applies fuzzy theory and multi-criteria decision making principles for better practice in the digital business environment. Presenting timely research and case studies on practical implementation of such theories in the digital marketplace, this publication is designed for use by business professionals, executives, graduate-level students, and researchers. This research-focused publication features discussions on several key concepts useful for modern business professionals including decision-making models and fuzzy theory applied to internet marketing, consumer behavior, and the optimization of strategic marketing plans.…

Seller Inventory # 9781466688087

Title
Fuzzy Optimization and Multi-Criteria Decision Making in Digital Marketing
Author
Anil Kumar
Publisher
Business Science Reference
Publication year
2015
Condition
Neu
Binding
Buch
Language
English
ISBN 10
1466688084
ISBN 13
9781466688087
Item weight
1,243 grams
Dimensions
286x221x26 mm

AHA-BUCH GmbH

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