Fuzzy Methods for Customer Relationship Management and Marketing: Applications and Classifications
Andreas Meier
ISBN 10: 1466600950 ISBN 13: 9781466600959
Published by Idea Group,U.S., 2012
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Information overload has made it increasingly difficult to analyze large amounts of data and generate appropriate management decisions. Furthermore, data is often imprecise and will include both quantitative and qualitative elements. For these reasons, it is important to extend traditional decision making processes by adding intuitive reasoning, human subjectivity, and imprecision. Fuzzy Methods for Customer Relationship Management and Marketing: Applications and Classifications explores the possibilities and advantages created by fuzzy methods through the presentation of thorough research and case studies. This book covers a variety of possible fuzzy logic approaches to customer relationship management and marketing, making it a valuable resource for not only students and researchers but also executives, managers, marketing experts, and project leaders who are interested in applying fuzzy classification to managerial decisions.
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Bibliographic Details
Title: Fuzzy Methods for Customer Relationship ...
Publisher: Idea Group,U.S.
Publication Date: 2012
Binding: Hardback
Condition: New