Future Radio Programming Strategies: Cultivating Listenership in the Digital Age (Routledge Communication Series)
Language: English
Published by Routledge 1997-08-12, 1997
- Softcover
- New
Seller: Chiron Media, Wallingford, United KingdomChiron Media
AbeBooks seller since August 2, 2010
Condition: New
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Brand new book, sourced directly from publisher. Dispatch time is 7-8 days from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely.
Seller Inventory # 6666-TNFPD-9780805821062
- Title
- Future Radio Programming Strategies: Cultivating Listenership in the Digital Age (Routledge Communication Series)
- Author
- David T. MacFarland
- Publisher
- Routledge 1997-08-12
- Publication year
- 1997
- Condition
- New
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0805821066
- ISBN 13
- 9780805821062
- Edition
- 2nd Edition
- Series
- Book 115 of 231: Routledge Communication
Fundamental beliefs is what the reader will be exploring here -- a common understanding of what the radio enterprise should be about: entertainment and information. A major thrust of this book is to arrive at a set of fundamental beliefs about the values and realities of the radio business in regard to entertainment programming -- a set of beliefs that may or may not be right, true, or forever, but that might at least provide a basis for developing programming strategies.
This second edition of Future Radio Programming Strategies seeks to answer the question: "What do listeners really want from radio?" Some of the answers are derived from "users-and-gratifications" research in the mass media. Instead of focusing on what mass media do to people, the users-and-gratifications perspective seeks to discover what people do with mass media. The functionalist viewpoint of such research basically says that a medium is best defined by how people use it. Having looked at some of the audience research that comes from sources other than the standard ratings companies, the book then goes on to demonstrate new ways that formats, production procedures, and announcing styles can meet audience needs and desires. Although the volume concludes with several original methods for selecting and presenting airplay music based on the audience's moods and emotional needs, it does not insist upon a singular, formulaic approach for constructing or modifying a music format. Instead, it attempts to involve the reader in thinking through the process of format development.
Two audio tapes are also available for use with the book. The tapes contain nearly 3 hours of important, detailed information and provocative points from the book. Exclusive audio examples include:
* the sense of acoustic space in music;
* hi-fi versus lo-fi listening environments;
* subjective perception of the announcer's distance from the listener;
* audio editing rates;
* comparison of luxury versus inexpensive car listening experiences; and
* the components of emotions that are expressed vocally.
The tapes also include new sections about the threats to traditional radio from specialized digital audio services, competition for the listener's attention from computer-based media, and additional proof of how music can be chosen on the basis of listeners' emotional reactions and mood needs.
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Chiron Media
Wallingford, United Kingdom
AbeBooks seller since August 2, 2010
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