Future Priorities for Design, Branding, Marketing and Retail : The Era of Technology and Sustainability
Language: English
Published by Emerald Publishing Limited Okt 2025, 2025
- Hardcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
AbeBooks seller since August 14, 2006
Condition: New
£ 133.98
Quantity: 2 available
Add to basketItem description from seller
Neuware - In recent years there has been a dramatic shift in consumer behaviour, with people becoming increasingly more environmentally conscious, putting pressure on companies to adapt their current working practices. Sustainability is, therefore, acting as a key driver for innovation, encouraging retailers and brands to adopt out-of-the-box thinking and find novel solutions without exploiting the environment. As society contends with the realities of a cost-of-living crisis, brands grapple with multifaceted challenges: from dwindling consumer resources to the diminishing vitality of traditional retail spaces. Embracing technology as an ally, Future Priorities for Design, Branding, Marketing and Retail unravels the transformative role it plays in amplifying brand resonance, propelling a seismic shift in the fabric of communication between brands and their audience. Future Priorities for Design, Branding, Marketing and Retail offers essential insights for brands navigating these uncharted waters, instigating a paradigm shift in design, branding, and marketing that intertwines sustainability with technological innovation. With fascinating insights from both practitioners and scholars, it crystallises a holistic understanding of the dynamic landscape, orchestrating ideas and experiences that illuminate the path forward for retailers and marketers in the post-pandemic world.…
Seller Inventory # 9781836088073
- Title
- Future Priorities for Design, Branding, Marketing and Retail : The Era of Technology and Sustainability
- Author
- Rosy Boardman
- Publisher
- Emerald Publishing Limited Okt 2025
- Publication year
- 2025
- Condition
- Neu
- Binding
- Buch
- Language
- English
- ISBN 10
- 1836088078
- ISBN 13
- 9781836088073
- Item weight
- 495 grams
- Dimensions
- 235x158x21 mm
In recent years there has been a dramatic shift in consumer behaviour, with people becoming increasingly more environmentally conscious, putting pressure on companies to adapt their current working practices. Sustainability is, therefore, acting as a key driver for innovation, encouraging retailers and brands to adopt out-of-the-box thinking and find novel solutions without exploiting the environment.
As society contends with the realities of a cost-of-living crisis, brands grapple with multifaceted challenges: from dwindling consumer resources to the diminishing vitality of traditional retail spaces. Embracing technology as an ally, Future Priorities for Design, Branding, Marketing and Retail unravels the transformative role it plays in amplifying brand resonance, propelling a seismic shift in the fabric of communication between brands and their audience.
Future Priorities for Design, Branding, Marketing and Retail offers essential insights for brands navigating these uncharted waters, instigating a paradigm shift in design, branding, and marketing that intertwines sustainability with technological innovation. With fascinating insights from both practitioners and scholars, it crystallises a holistic understanding of the dynamic landscape, orchestrating ideas and experiences that illuminate the path forward for retailers and marketers in the post-pandemic world.
"Synopsis" may belong to another edition of this title.
About the Author
Courtney Chrimes is Lecturer of Digital Fashion Marketing in the Department of Materials, The University of Manchester, UK.
Rosy Boardman is Reader of Fashion Business in the Department of Materials, The University of Manchester, UK.
T C Melewar is Professor of Marketing and Strategy in the Business School, Middlesex University London, UK.
Charles Dennis is Professor of Digital Marketing in the Newcastle University Business School, Newcastle University, UK.
"About the title" may belong to another edition of this title.
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