The Future of Marketing Communication
Language: English
Published by LAP LAMBERT Academic Publishing Dez 2018, 2018
- Softcover
- New
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermanyBuchWeltWeit Ludwig Meier e.K.
AbeBooks seller since January 11, 2012
Condition: New
£ 62.77
Quantity: 2 available
Add to basketItem description from seller
This item is printed on demand - it takes 3-4 days longer - Neuware -Marketing communication is perhaps one the most important areas of an organization's toolbox helping it to establish a connection with its existing and potential customers. This is also an area, which researchers consider to be the most controversial issue due to its continuous changes. From the moment a company starts to breathe its every action communicates, its products, its services, its customer care program, its prices, its distribution, everything it does projects a message to its customers. One could argue that there is no special need to focus on marketing communication alone, if the abovementioned areas are in need of refocusing to meet the expectations of customers. Nevertheless, while this being true it only emphasizes the rethinking and reinventing of the tools of the promotion mix. Their practice in a way best suited to meet their objectives is crucial to all organizations regardless of their size and financial capabilities. 168 pp. Englisch.…
Seller Inventory # 9786139974863
- Title
- The Future of Marketing Communication
- Author
- Gábor Rekettye Jr.
- Publisher
- LAP LAMBERT Academic Publishing Dez 2018
- Publication year
- 2018
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- English
- ISBN 10
- 6139974860
- ISBN 13
- 9786139974863
- Item weight
- 268 grams
- Dimensions
- 220x150x11 mm
"Synopsis" may belong to another edition of this title.
BuchWeltWeit Ludwig Meier e.K.
Bergisch Gladbach, Germany
AbeBooks seller since January 11, 2012
Shipping rates from Germany to U.S.A.
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BuchWeltWeit Ludwig Meier e.K.
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