The Future of India's Rural Markets
Language: English
Published by Emerald Publishing Limited, GB, 2023
- Hardcover
- New
Seller: Rarewaves USA, HEBRON, KY, U.S.A.Rarewaves USA
AbeBooks seller since June 10, 2025
Condition: New
£ 98.57
Quantity: Over 20 available
Add to basketItem description from seller
Seller Inventory # LU-9781804558232
- Title
- The Future of India's Rural Markets
- Author
- Kunal Sinha
- Publisher
- Emerald Publishing Limited, GB
- Publication year
- 2023
- Condition
- New
- Binding
- Hardback
- Language
- English
- ISBN 10
- 1804558230
- ISBN 13
- 9781804558232
- Item weight
- 465 grams
A billion aspirational people, connected by technology, confident of their cultural and consumption power. If there is any group that has the potential to radically redefine a nation, it is rural Indians. By 2036, India is projected to be home to 1.52 billion people - having overtaken China around 2031 - with 931 million people still living in villages. Rural India is simply too large and too fast growing an agglomeration to ignore. This book maps their transformation, and shows how to realize their social and economic promise. It is a timely and important new work, ideal for students, scholars, marketing practitioners, and policy makers.
"Synopsis" may belong to another edition of this title.
About the Author
Kunal Sinha is an award-winning consumer foresight and strategy professional with over three decades of consulting, research and advisory experience across India, China, and Southeast Asia. A significant part of his career has focussed on unearthing insights, creating solutions for rural markets for corporates, non-profits, government, and start-ups, working with clients to shape their programs from the bottom-up; as well as teaching MBA and communications students how to design rural marketing engagements with empathy and creativity.
"About the title" may belong to another edition of this title.
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