The Future of Business, Interactive Edition with InfoTrac College Edition

Gitman, Lawrence J.,McDaniel, Carl

ISBN 10: 032411351X / ISBN 13: 9780324113518

Published by Cengage Learning, 2001

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Synopsis:

The new shape, pace and spirit of the global economy require new ways of looking at business and careers. In the blink of an eye, technology combined with the Internet has dramatically changed the way companies compete in today's global marketplace. The new economy demands new skills, new perspectives and new resources from employees. To succeed in our rapidly changing, increasingly interactive and interconnected business environment, a successful organization--now more than ever--requires fast and accurate knowledge. Organization's who obtain, harness and apply knowledge more efficiently than competitors are poised to reap extraordinary results. With a goal of helping learners understand business trends, anticipate future business conditions, and prepare for successful careers, The Future of Business -- Interactive Edition showcases the dramatic changes occurring in the business environment of today and tomorrow.

Review: The title of this text, The Future of Business, sets the tone for my class. I encourage my students to look ahead, identify trends, and stay one step ahead of "current." This text has a very up-to-date look and a forward-looking perspective.

I chose this textbook because of its conceptual approach and dynamic nature. This is an immediate message that "business" is a constantly evolving and open-ended system, reliant upon human creativity, sensitivity, and ambition. The chapter summaries at the end of each chapter are so effective that I advise students to begin with these. The format and organization are the best I have seen.

Chapter 18, Using the Internet for Business Success, adds a nice touch. It is much more appropriate over the boxes and panels of Web address and the typical Surfing the Net exercises found in most introduction to business textbooks.

This text has clear writing that is at the student level of abstraction, good chapter organization, and great graphics that catch and keep young student interest.

Bibliographic Details

Title: The Future of Business, Interactive Edition ...
Publisher: Cengage Learning
Publication Date: 2001
Binding: hardcover
Condition: Good
Edition: 4th Edition