The Future of Business

Gitman, Lawrence J.,McDaniel, Carl

ISBN 10: 0324015712 / ISBN 13: 9780324015713

Published by Cengage Learning, 1999

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Synopsis:

With an emphasis on the Workplace 2000, the third edition of THE FUTURE OF BUSINESS showcases the dramatic changes occurring in the business environment and helps students understand business trends, anticipate future business conditions, and prepare for successful careers. The three themes of the text include: 1. "Business in the 21st Century" covers current business principles and practices as they occur in today's world; 2. "Capitalizing on Trends in Business" explores new business trends and how they are reshaping today's business landscape and altering tomorrow's competitive environment; and 3. "Applying This Chapter's Topics" speaks directly to the student and present practical suggestions for preparing for the business environment of tomorrow. In addition, new skills development features respond to the growing interest in the SCANS initiative (development of workplace competencies) and requests for a more applied approach to the course.

Review: The title of this text, The Future of Business, sets the tone for my class. I encourage my students to look ahead, identify trends, and stay one step ahead of "current." This text has a very up-to-date look and a forward-looking perspective.

I chose this textbook because of its conceptual approach and dynamic nature. This is an immediate message that "business" is a constantly evolving and open-ended system, reliant upon human creativity, sensitivity, and ambition. The chapter summaries at the end of each chapter are so effective that I advise students to begin with these. The format and organization are the best I have seen.

Chapter 18, Using the Internet for Business Success, adds a nice touch. It is much more appropriate over the boxes and panels of Web address and the typical Surfing the Net exercises found in most introduction to business textbooks.

This text has clear writing that is at the student level of abstraction, good chapter organization, and great graphics that catch and keep young student interest.

Bibliographic Details

Title: The Future of Business
Publisher: Cengage Learning
Publication Date: 1999
Binding: hardcover
Condition: Good
Edition: 3rd Edition