The Future Of Branding
Language: English
Published by Sage Response, 2015
- Hardcover
- New
Seller: Books in my Basket, New Delhi, IndiaBooks in my Basket
AbeBooks seller since September 10, 2010
Condition: New
£ 16.12
Item description from seller
ISBN:9789351503163,492pp.
Seller Inventory # 2597432
- Title
- The Future Of Branding
- Author
- Gregory M. Thomas, Rajendra K. Srivastava
- Publisher
- Sage Response
- Publication year
- 2015
- Condition
- New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 935150316X
- ISBN 13
- 9789351503163
New ideas change the world. From social movements to scientific discovery the power of an idea is to reshape the world, who we are, and how we live. Changes in the increasingly dynamic competitive environment require a focus on what should be done, not just what is currently done. The inspiration for this book is to provide an outlet for cogent ideas that will help managers build and maintain brands in the future marketplace.
Written by the leading minds management from around the globe who are redefining best practices in managing brands, It examines the future of branding on key concepts including brand performance management, brand strategy, brand building, revitalizing brands, brand valuation, brand analysis, brand protection, and brand experience. The all-star team includes:
Martin Roll, Kevin Lane Keller, Don E. Schultz, Bernd Schmitt, Jean-Noel Kapferer, , V. Kumar, Bharath Rajan, Lluis Martinez-Ribes, Shi Zhang, Jean Yannis Suvatjis, Leslie de Chernatony, Vanessa M. Patrick and Henrik Hagtvedt, Gregory M Thomas, Jeffrey Parkhurst Srinivas Reddy, Anupam Jaju, Werner Reinartz, Jeffery Andrien, Paul Benoit, Philip C Zerrillo, Cem Bahadir, and Rajendra K Srivastava.
"Synopsis" may belong to another edition of this title.
About the Author
Rajendra K. Srivastava is Dean of the Indian School of Business. His work on marketing performance is highly regarded and honored with many prestigious awards. The American Marketing Association awarded him the lifetime achievement award.
Gregory M. Thomas is a marketing visionary and growth hacker. I lead efforts to accelerate profitable revenue growth using state-of-the-art methods in strategic marketing, product development, digital marketing, and go-to-market management.
"About the title" may belong to another edition of this title.
Books in my Basket
New Delhi, India
AbeBooks seller since September 10, 2010
Shipping rates from India to U.S.A.
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