Fundamentals of Retailing and Shopper Marketing

Rudolph, Thomas, Meise, Jan Niklas, Hillesland, Jan, Gisholt, Odd, Bendixen, Alf

ISBN 10: 0273757393 / ISBN 13: 9780273757399

Published by Pearson Education, Limited, 2012

Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # GRP102388624

Synopsis:

Fundamentals of Retailing and Shopper Marketing is an ideal companion text whether you are in marketing, in manufacturing, work for an advertising agency or if you work in retail. 

The book focuses on the sharp end of the retail industry and, through real-world examples, shows students and practitioners best retail practice.

 

The text includes models, illustrations and photographs. It is practical, visual and easy to read and teaches you how to transfer your know-how to your own brand, marketing strategy, student assignment or retail environment.

From the Back Cover:

‘The main part of intellectual education is not the

acquisition of facts but learning how to make facts live.’

Oliver Wendell Holmes

 

Become a specialist in shopper marketing

Fundamentals of Retailing and Shopper Marketing is an ideal companion text whether you are in marketing, in manufacturing, work for an advertising agency or if you work in retail.

 

The book focuses on the sharp end of the retail industry and, through real-world examples, shows students and practitioners best retail practice.

 

The text includes models, illustrations and photographs. It is practical, visual and easy to read and teaches you how to transfer your know-how to your own brand, marketing strategy, student assignment or retail environment.

 

Become an informed manufacturer

Retailers know a lot more about their branches and their shopping environments than do manufacturers, but it is important that manufacturers also take time to understand the environment in which most of their goods are sold. This book will help do just that.

 

A manufacturer is not entitled to tell a shopkeeper what to do – it is the other way around – but a real ‘trader’ is always interested in improving his or her business and listening to good advice. Retailers and suppliers are in the same boat – it’s just hard to see that sometimes.

 

Improve your results – move product

Fundamentals of Retailing and Shopper Marketing will help you become a specialist in shopper marketing. The book is an excellent guide to improved results through higher sales and brand loyalty.

Bibliographic Details

Title: Fundamentals of Retailing and Shopper ...
Publisher: Pearson Education, Limited
Publication Date: 2012
Binding: Soft cover
Condition: Very Good