Fundamentals of Retail Management

Teki Yaswanth Kumar

/ ISBN 13: 9798895568965

Published by Notion Press Media Pvt. Ltd, 2024

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Synopsis:

This book thoroughly addresses the educational gap in Retail Management for Indian students, providing a detailed guide to the dynamics of the field. Designed carefully, it aims to equip MBA, M.Com, and potentially BBA students with a thorough understanding of retail principles, combining theoretical knowledge with practical applications. From the history of retailing to adapting to digital changes, it covers strategic market planning, operational management, financial sustainability, and international retail strategies. There is an increased emphasis on case studies to illustrate concepts. Each chapter aims to promote strategic thinking, improve operational understanding, and foster financial awareness, all while emphasizing the unique characteristics of the Indian retail scene. The text includes numerous examples to simplify complex ideas. It not only serves as a key academic resource but also as a link to real-world scenarios, ensuring learners and professionals can confidently tackle challenges and seize opportunities in the retail industry. This book is a significant resource, striving to balance academic rigor with practical applicability in the field of retail management.

Bibliographic Details

Title: Fundamentals of Retail Management
Publisher: Notion Press Media Pvt. Ltd
Publication Date: 2024
Binding: PAP
Condition: New