The Fundamentals of Fashion Management
Language: English
Published by Bloomsbury Visual Arts, 2026
- Softcover
- New
Seller: Chiron Media, Wallingford, United KingdomChiron Media
AbeBooks seller since August 2, 2010
Condition: New
£ 25.56
Quantity: Over 20 available
Add to basketSeller Inventory # 6666-GRD-9781350331396
- Title
- The Fundamentals of Fashion Management
- Author
- Dillon, Susan Susan Dillon, Corinna Budnarowska, Dr Ruth Marciniak,
- Publisher
- Bloomsbury Visual Arts
- Publication year
- 2026
- Condition
- New
- Binding
- paperback
- Language
- English
- ISBN 10
- 1350331392
- ISBN 13
- 9781350331396
- Edition
- 3rd Edition
If you are unsure whether to pursue a role in marketing, buying, or retailing then The Fundamentals of Fashion Management will help you decide. Theres advice on fashion entrepreneurship, career paths and guidance on profession practice, as well as new international case studies and interviews with leading professionals, making this is a must-have guide to the industry and your place in it.
"Synopsis" may belong to another edition of this title.
About the Author
Corinna Budnarowska is a Senior Lecturer and is the Course Leader for BA (Hons) Fashion Communication at the Arts University Bournemouth, UK. Her teaching is in the areas of fashion, marketing, consumer behaviour, omnichannel retailing, supply chain management, strategy and leadership, consultancy, and entrepreneurship. Her research interests are in responsible fashion practice, fashion consumer behaviour, and entrepreneurism, with research outputs in academic journals, books and conference papers. As an award-winning fashion business owner and early adopter of online retailing, Corinna has consulted with leading retail organizations and fashion designers, focusing mainly on their digital presence and communication strategies.
Ruth Marciniak is an Associate Lecturer and Senior Teaching Fellow of Advance HE at the Fashion Retail Academy, London. She obtained her PhD from Manchester University, which explored strategy planning in e-commerce: a study of the UK fashion retail sector. Prior to working in Higher Education, Ruth worked as an assistant fashion designer with a menswear brand. She is an active researcher with research outputs in academic journals, book chapters and conference papers. Ruth has conducted research for large fashion retail organizations. Her teaching and research interests include branding, digital and social media marketing and experiential marketing.
"About the title" may belong to another edition of this title.
Chiron Media
Wallingford, United Kingdom
AbeBooks seller since August 2, 2010
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