Fundamentals of A/B Testing (Paperback)

Language: English

Published by Independently Published, 2020

9798618329507

  • Softcover
  • New
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Seller: CitiRetail, Stevenage, United KingdomCitiRetail

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Softcover

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Paperback. The A/B Testing mindset at a company evolves through four stages. Intuition: In the beginning, intuition drives decisions. The company acknowledges the user, but does not solicit feedback. Data is sparse. Data driven: Decision makers use data to supplement their intuition in cases when they are less confident. The data lacks richness and methods for processing data are crude. Causal statements are drawn from situations that do not warrant them. Data is not respected. A/B Testing: The company unearths the practice of A/B Testing and embarks on the well-trodden path of successful companies. A/B Testing gains followers, however infrastructure is nascent and statistical methods are questionable. The goal is to get a number, not necessarily a correct number. The thought is that a number from an A/B Test must be trustworthy because, well, it's from an A/B Test! Sound A/B Testing: The company is educated on the fundamentals of A/B Testing. The company adopts sounds practices, produces trustworthy numbers, and makes informed go/no-go decisions. Regardless where your company is on the journey, this book will guide you to the last stage. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. …

Seller Inventory # 9798618329507

Title
Fundamentals of A/B Testing (Paperback)
Author
Alex Philip Dombrowski
Publisher
Independently Published
Publication year
2020
Condition
new
Binding
Paperback
Language
English
ISBN 13
9798618329507

CitiRetail

Stevenage, United Kingdom

5-star seller

AbeBooks seller since June 29, 2022

Shipping rates from United Kingdom to U.S.A.

Item7 to 14 business days7 to 60 business days
First item£ 37.00£ 37.00
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