Fundamental Issues, Measurement and Study Design (Hardcover)

Language: English

Published by De Gruyter, Berlin, 2026

3111087069 / 9783111087061

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Hardcover. Volume 1 of Quantitative Research Methods in Communication Science covers the foundational and general issues, operationalization and measurement, as well as study design anddata collection. The section on foundational issues includes chapters on the philosophy of science, causal inference, replicability and open science, statistical power, and ethical issues in quantitative research. The section on operation and measurement includes chapters on concept explication, scale development, establishment of scale unidimensionality, and reliability and validity assessment. The section on study design and data collection includes chapters on experimental studies, survey research, sampling, content and text analysis, the virtual reality method, online data collection, and the collection of digital data. This volume is the first of two that cover state-of-the-art quantitative communication research methods. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

Seller Inventory # 9783111087061

Title
Fundamental Issues, Measurement and Study Design (Hardcover)
Author
Lijiang Shen
Publisher
De Gruyter, Berlin
Publication year
2026
Condition
new
Binding
Hardcover
Language
English
ISBN 10
3111087069
ISBN 13
9783111087061

Grand Eagle Retail

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