The son of legendary baseball owner Bill Veeck shows why an injection of fun, creativity, and passion into the workplace is essential to business success, making the working environment more enjoyable for both the customers and workers. 75,000 first printing.

About the Author

MIKE VEECK is president and part owner of six wildly successful minor-league baseball teams. Son of the late Hall of Fame club owner Bill Veeck, he has followed his father's lead, with innovative promotions that have been profiled by 60 Minutes, USA Today, Sports Illustrated, Fortune, People, and countless other media outlets. He lives in Mt. Pleasant, South Carolina.

PETE WILLIAMS is a veteran journalist who writes about sports, business, and fitness. He is a contributing writer to USA Today, Sports Weekly, and Street & Smith's SportsBusiness Journal, and is coauthor (with Mark Verstegen) of the Rodale book Core Performance. He lives in Safety Harbor, Florida.

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