Frugal Innovation and the New Product Development Process : Insights from Indonesia

Book 75 of 107: Routledge Advances in Management and Business Studies

Cadeddu, Stephanie B. M.; Donovan, Jerome D.; Topple, Cheree; De Waal, Gerrit A.; Masli, Eryadi K.

ISBN 10: 0367029316 ISBN 13: 9780367029319
Published by Routledge, 2019
Language: English
Condition: New Hardcover

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