Frugal Innovation: A Global Research Companion (Routledge Studies in Innovation, Organizations and Technolog)
Language: English
Published by Routledge 2021-08-02, 2021
Series: Book 57 of 90 - Routledge Studies in Innovation, Organizations and Technology
- Softcover
- New
Seller: Chiron Media, Wallingford, United KingdomChiron Media
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Add to basketSeller Inventory # 6666-IUK-9781032082844
- Title
- Frugal Innovation: A Global Research Companion (Routledge Studies in Innovation, Organizations and Technolog)
- Author
- Adela J. McMurray, Gerrit A. de Waal
- Publisher
- Routledge 2021-08-02
- Publication year
- 2021
- Condition
- New
- Binding
- Paperback
- Language
- English
- ISBN 10
- 1032082844
- ISBN 13
- 9781032082844
- Series
- Book 57 of 90: Routledge Studies in Innovation, Organizations and Technology
Customers are increasingly seeking "low-cost, high-quality" or what is known as frugal products that meet the buyer’s needs while reducing the associated cost of ownership. This book examines the developing principles and theories of frugal innovations across the globe. The authors identify frugal innovation (FI) using a multi-method approach to data analysis. They argue that the concept of frugality as a societal/ethical value has undergone several changes and propose a differentiated model of frugal innovations. They address frugal innovations that have never been accessible to the public.
Hands-on case studies across various industry sectors and countries, supported by theory, provide multiple learning opportunities. The authors explore the relationship between FI and digitalisation and technology, and discuss how FI can be applied in the context of contemporary issues such as food security. Further, they articulate the mechanisms by which FI beliefs and values can be incorporated into organisational culture. The final chapters address both ethical and controversial views of frugal innovation.
The book is a valuable resource for students in business courses, for industry professionals wanting to improve their triple bottom line, and for educators wanting to influence and change the mindsets of the younger generations to effectively deal with today’s and tomorrow’s challenges.
"Synopsis" may belong to another edition of this title.
About the Author
Adela J. McMurray, PhD, is a professor at RMIT University, Australia. She has extensive international experience researching in public and private sectors, is the recipient of teaching and leadership awards, and has published over 260 publications. Adela’s research expertise addresses workplace innovation, cultural diversity, organisational culture and climate.
Gerrit A. de Waal, PhD, is a senior lecturer at RMIT University, Australia and obtained a PhD in innovation management in 2011 at the University of Canterbury, New Zealand. Gerrit is the Director of the Australian Frugal Innovation Network (AFIN) that conducts interdisciplinary research on frugal innovation in conjunction with other Australian universities, and frugal innovation centres in Europe and India.
"About the title" may belong to another edition of this title.
Chiron Media
Wallingford, United Kingdom
AbeBooks seller since August 2, 2010
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