Fresh Dialogue Two (Fresh Dialogue, 2)
New York Chapter, AIGA
Sold by BooksRun, Philadelphia, PA, U.S.A.
AbeBooks Seller since 2 February 2016
Used - Soft cover
Condition: Used - Very good
Ships within U.S.A.
Quantity: 1 available
Add to basketSold by BooksRun, Philadelphia, PA, U.S.A.
AbeBooks Seller since 2 February 2016
Condition: Used - Very good
Quantity: 1 available
Add to basketIt's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.
Seller Inventory # 156898264X-8-1
Kevin Lyons' clients include Adidas, Nike and Urban Outfitters and his designs incorporate graffiti and rotoscoping-style techniques in textured, multi-layered compositions. He casually and openly discusses his education (undergraduate studies in film at RISD, graduate work at CalArts), his work process ("My process is to wait until the last second and then go crazy..."), and appropriating street culture or hip-hop to make a design relevant. One9ne partners Corbitt and Owens discuss how being a relatively small studio makes them a good choice for small budgets, despite the fact that the rich designs they produce for such clients as the Cooper-Hewitt Museum and MOMA show no sign of limited funds. "Honestly, good things come from smart people working in a small group making smart decisions." And Parr and her ReVerb co-founders Somi Kim and Lisa Nugent discuss their process for creating branding solutions, whether for the retro-hip Avalon Hotel, Metrius or Nike.
The dialogues don't address the clients and projects in great detail; this book isn't about how they arrived at specific designs. It's more about the overall process of starting a career, tapping into creative inspirations, and finding novel solutions. The voices are open and frank and fun. Reading Fresh Dialogue 2 is like dropping by three hip studios, checking out the work, and then relaxing in a coffeeshop afterwards for a friendly chat. --Angelynn Grant
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