Frenemies: The Epic Disruption of the Advertising Industry (and Why This Matters)
Ken Auletta-Author of Googled (Virgin Books); Ken Auletta-Author of Googled (Virgin Books); Ken Auletta-Author of Googled (Virgin Books)
Language: English
Published by HARPER COLLINS, 2018
- Softcover
- New
Seller: The Castle Bookshop, Castlebar, Mayo, IrelandThe Castle Bookshop
AbeBooks seller since June 11, 2021
Condition: New
£ 4.99
Quantity: 5 available
Add to basketSeller Inventory # Y9-SY1T-D9HQ
- Title
- Frenemies: The Epic Disruption of the Advertising Industry (and Why This Matters)
- Author
- Ken Auletta-Author of Googled (Virgin Books); Ken Auletta-Author of Googled (Virgin Books); Ken Auletta-Author of Googled (Virgin Books)
- Publisher
- HARPER COLLINS
- Publication year
- 2018
- Condition
- New
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0008296995
- ISBN 13
- 9780008296995
An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the bestselling author of Googled
Advertising and marketing touches on every corner of our lives, and is the invisible fuel powering almost all media. Complain about it though we might, without it the world would be a darker place. And of all the industries wracked by change in the digital age, few have been turned on its head as dramatically as this one has. We are a long way from the days of Don Draper; as Mad Men is turned into Math Men (and women–though too few), as an instinctual art is transformed into a science, the old lions and their kingdoms are feeling real fear, however bravely they might roar.
Frenemies is Ken Auletta's reckoning with an industry under existential assault. He enters the rooms of the ad world's most important players, some of them business partners, some adversaries, many "frenemies," a term whose ubiquitous use in this industry reveals the level of anxiety, as former allies become competitors, and accusations of kickbacks and corruption swirl. We meet the old guard, including Sir Martin Sorrell, the legendary head of WPP, the world's largest ad agency holding company; while others play nice with Facebook and Google, he rants, some say Lear-like, out on the heath. There is Irwin Gotlieb, maestro of the media agency GroupM, the most powerful media agency, but like all media agencies it is staring into the headlights as ad buying is more and more done by machine in the age of Oracle and IBM. We see the world from the vantage of its new powers, like Carolyn Everson, Facebook's head of Sales, and other brash and scrappy creatives who are driving change, as millennials and others who disdain ads as an interruption employ technology to zap them. We also peer into the future, looking at what is replacing traditional advertising. And throughout we follow the industry's peerless matchmaker, Michael Kassan, whose company, MediaLink, connects all these players together, serving as the industry's foremost power broker, a position which feasts on times of fear and change.
Frenemies is essential reading, not simply because of what it says about this world, but because of the potential consequences: the survival of media as we know it depends on the money generated by advertising and marketing–revenue that is in peril in the face of technological changes and the fraying trust between the industry's key players.
"Synopsis" may belong to another edition of this title.
About the Author
Ken Auletta is the author of eleven books, including Greed and Glory on Wall Street, World War 3.0 and Googled. He is a renowned journalist and critic, having written the ‘Annals of Communications’ column for The New Yorker since 1992.
He lives in Manhattan with his wife and daughter.
"About the title" may belong to another edition of this title.
The Castle Bookshop
Castlebar, Mayo, Ireland
AbeBooks seller since June 11, 2021
Shipping rates from Ireland to U.S.A.
| Item | 25 to 45 business days | 8 to 14 business days |
|---|---|---|
| First item | £ 12.27 | £ 14.85 |
Payment methods
Store description
A Family run bookshop based in Co. Mayo, Ireland. Stocking a wide range of books on Co. Mayo and Irish History, as well as some general titles. Shipping will be sent the day after the order has been placed. All books listed are stocked in our shop on Castle St., Castlebar, Co. Mayo
Specialty
Local and Irish HistorySeller's business information
Castle Book and Card Centre Limited
11 Garryduff Drive
Castlebar, IE Ireland F23 TR52
Terms of sale
Welcome to mayobooks a website specialising in books written about the beautiful county of Mayo and books written by local authors from Co. Mayo. We currently have a large range of titles in stock and we are updating and broadening our catalogue on a regular basis.Mayobooks.ie is operated from the The Castle Book and Card Centre on Castle Street in Castlebar, Co. Mayo. The Castle Bookshop has been in Castlebar for the past 30 years, providing a platform for books about Mayo.
We also stock a wide range of Irish History books, books about Ireland as well as some general titles
Please do not hesitate to contact us if you have any questions or queries that are not dealt with on the website.
Right of withdrawal
If you are a consumer you can withdraw from the contract in accordance with the following. Consumer means any natural person who is acting for purposes which are outside his trade, business, craft or profession.
Information regarding the right of withdrawal
Statutory right to withdraw
You have the right to withdraw from this contract within 14 days without giving any reason.
The withdrawal period will expire after 14 days from the day on which you acquire, or a third party other than the carrier and indicated by you acquires, physical possession of the last good or the last lot or piece.
To exercise the right of withdrawal, electronically fill in and submit a clear statement on our website, under "My Purchases" in "My Account". We will communicate to you an acknowledgement of receipt of such a withdrawal on a durable medium (e.g. by e-mail) without delay.
To meet the withdrawal deadline, it is sufficient for you to send your communication concerning your exercise of the right of withdrawal before the withdrawal period has expired.
Effects of withdrawal
If you withdraw from this contract, we will reimburse to you all payments received from you, including the costs of delivery (except for the supplementary costs arising if you chose a type of delivery other than the least expensive type of standard delivery offered by us).
We may make a deduction from the reimbursement for loss in value of any goods supplied, if the loss is the result of unnecessary handling by you.
We will make the reimbursement without undue delay, and not later than 14 days after the day on which we are informed about your decision to withdraw from this contract.
We will make the reimbursement using the same means of payment as you used for the initial transaction, unless you have expressly agreed otherwise; in any event, you will not incur any fees as a result of such reimbursement.
We may withhold reimbursement until we have received the goods back, or you have supplied evidence of having sent back the goods, whichever is the earliest.
You shall send back the goods or hand them over to The Castle Bookshop, Castlebar, Ireland, +353 949024422, without undue delay and in any event not later than 14 days from the day on which you communicate your withdrawal from this contract to us. The deadline is met if you send back the goods before the period of 14 days has expired. You will have to bear the direct cost of returning the goods. You are only liable for any diminished value of the goods resulting from the handling other than what is necessary to establish the nature, characteristics and functioning of the goods.
Exceptions to the right of withdrawal
The right of withdrawal does not apply to:
- The delivery of newspapers, journals or magazines with the exception of subscription contracts; and
- The supply of digital content which is not supplied on a tangible medium (e.g. on a CD or DVD) if you accepted when you placed your order that we could start to deliver it, and that you could not withdraw once delivery had started.
Shipping terms
Welcome to mayobooks a website specialising in books written about the beautiful county of Mayo and books written by local authors from Co. Mayo. We currently have a large range of titles in stock and we are updating and broadening our catalogue on a regular basis.Mayobooks.ie is operated from the The Castle Book and Card Centre on Castle Street in Castlebar, Co. Mayo. The Castle Bookshop has been in Castlebar for the past 30 years, providing a platform for books about Mayo.
We also stock a wide range of Irish History books, books about Ireland as well as some general titles
Please do not hesitate to contact us if you have any questions or queries that are not dealt with on the website.You can also e mail the shop at castlebooks@eircom.net or feel free to call us on 00353(0) 94 902 4422. We stock a large range of books and we would be delighted to source any books that are not listed on this site.