Framework for Marketing Management : Integrated PharmaSim Simulation Experience
Keller, Kevin, Kotler, Philip, Simulations, Interpretive
ISBN 10: 0136083447 ISBN 13: 9780136083443
Published by Pearson Education, Limited, 2008
Used
Soft cover
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Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
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About this Item
Description:
Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 5188620-6
Synopsis:
For graduate and undergraduate marketing management courses.
Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but who want the flexibility to add outside cases, simulations, or projects.
"About this title" may belong to another edition of this title.
Bibliographic Details
Title: Framework for Marketing Management : ...
Publisher: Pearson Education, Limited
Publication Date: 2008
Binding: Soft cover
Condition: Very Good
Edition: 4th Edition.
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A Framework for Marketing Management: Integrated with Pharmasim
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0136083447I3N00