Framework for Marketing Management : Integrated PharmaSim Simulation Experience

Keller, Kevin, Kotler, Philip, Simulations, Interpretive

ISBN 10: 0136083447 ISBN 13: 9780136083443

Published by Pearson Education, Limited, 2008

Used Soft cover

From Better World Books, Mishawaka, IN, U.S.A. Seller rating 5 out of 5 stars

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Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # 5188620-6

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Synopsis:

For graduate and undergraduate marketing management courses.

Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but who want the flexibility to add outside cases, simulations, or projects.

"About this title" may belong to another edition of this title.

Bibliographic Details

Title: Framework for Marketing Management : ...
Publisher: Pearson Education, Limited
Publication Date: 2008
Binding: Soft cover
Condition: Very Good
Edition: 4th Edition.

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