Fractional Cmo Method: Attract, Convert and Serve High-Paying Clients on Your Terms
Language: English
Published by Cranberry Press, 2022
- Softcover
- Used
Seller: ThriftBooks-Reno, Reno, NV, U.S.A.ThriftBooks-Reno
AbeBooks seller since May 25, 2012
Condition: Used - Very good
£ 12.53
Quantity: 1 available
Add to basketItem description from seller
May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
Seller Inventory # G1954759703I4N00
- Title
- Fractional Cmo Method: Attract, Convert and Serve High-Paying Clients on Your Terms
- Author
- Stanton, Casey
- Publisher
- Cranberry Press
- Publication year
- 2022
- Condition
- Very Good
- Dust jacket
- No Jacket
- Binding
- Paperback
- Language
- English
- ISBN 10
- 1954759703
- ISBN 13
- 9781954759701
- Item weight
- 0.2 pounds
Casey Stanton wrote in the Introduction of his new ebook, The Fractional CMO: Attract, Convert and Serve High-Paying Clients on Your Terms: " This book is your roadmap for building a Fractional CMO practice that can generate $500,000 a year or more. That's a half-a-million dollars a year with you working less than 40 hours a week, from anywhere in the world." That " half-a-million dollars a year" figure is what Stanton achieved after he upped his game and figured out the solutions (passed along in his book) to the mistakes he had made as a CMO (Chief Marketing Officer). Comments about this book from readers: " Casey's book is a game changer for marketing professionals wanting to make more money in less time." " Turns short-term clients into long lasting relationships built on a foundation of value." " Casey's Fractional CMO Method is simple, smart, and a complete win-win for both you (the Fractional CMO) and your future clients. I can't recommend this book (and Casey's teachings) enough if you're looking for a smart way to work with your future clients." Stanton points out that, if you're an agency owner, marketing director, freelancer, marketing consultant, in-house marketer, or even a VP of marketing, you can follow the steps he lays out and start winning clients that each pay $3,000 to $15,000 a month or more on a recurring basis.
"Synopsis" may belong to another edition of this title.
About the Author
A few years after graduating Michigan State University (2008), Casey Stanton became the founder and CEO of CMO Exponential (CMOx), which is a Fractional CMO (Chief Marketing Officer) company and consulting firm that provides marketing strategy services to businesses doing $5-20M per year. In addition to managing clients, Casey now coaches a limited number of marketers in becoming a Fractional CMO. Casey had worked on numerous exciting projects that included New York Times Bestseller book launches, partnerships with the NBA, and more. Casey had moonlighted at Tulane University AB Freeman School of Business as an adjunct Professor of Marketing. In his first year of developing Fractional CMO, Casey earned twice what he did at the agency he worked at, before! Stanton moved to Philadelphia, PA, and CMOx continued to grow. Leaning on his experience in an agency setting, teaching at Tulane and now having his own clients, Casey developed as a way to predictably serve clients to maximum effect, called the Functional Marketing Framework, which allows a Fractional CMO to take clients through a systematized and predictable process that provides a way for businesses to get more out of their marketing. Because many marketers are entrepreneurs and want their own business, Casey created the CMOx Accelerator, a program that takes marketing managers, consultant, directors, and/or CMOs, and shows them the process to becoming a very successful Fractional CMO. Alongside client work, Casey now trains marketers to be a successful Fractional CMO by mentoring them to master how to Attract, Convert, and Serve clients.
"About the title" may belong to another edition of this title.
Shipping rates within U.S.A.
| Item | 4 to 8 business days | 4 to 8 business days |
|---|---|---|
| First item | £ 0.00 | £ 0.00 |
Payment methods
Seller's business information
Thrift Books Global LLC
18300 Cascade Ave S, Ste 150
Seattle, WA U.S.A. 98188
Terms of sale
We guarantee the condition of every book as it's described on the Abebooks website. If you're dissatisfied with your purchase or if the order hasn't arrived, you're eligible for a refund within 30 days of the estimated delivery date. Please use the "Ask bookseller a question" link to contact our dedicated Customer Service team and we will be happy to assist you.
Right of withdrawal
If you are a consumer you can withdraw from the contract in accordance with the following. Consumer means any natural person who is acting for purposes which are outside his trade, business, craft or profession.
Information regarding the right of withdrawal
Statutory right to withdraw
You have the right to withdraw from this contract within 14 days without giving any reason.
The withdrawal period will expire after 14 days from the day on which you acquire, or a third party other than the carrier and indicated by you acquires, physical possession of the last good or the last lot or piece.
To exercise the right of withdrawal, electronically fill in and submit a clear statement on our website, under "My Purchases" in "My Account". We will communicate to you an acknowledgement of receipt of such a withdrawal on a durable medium (e.g. by e-mail) without delay.
To meet the withdrawal deadline, it is sufficient for you to send your communication concerning your exercise of the right of withdrawal before the withdrawal period has expired.
Effects of withdrawal
If you withdraw from this contract, we will reimburse to you all payments received from you, including the costs of delivery (except for the supplementary costs arising if you chose a type of delivery other than the least expensive type of standard delivery offered by us).
We may make a deduction from the reimbursement for loss in value of any goods supplied, if the loss is the result of unnecessary handling by you.
We will make the reimbursement without undue delay, and not later than 14 days after the day on which we are informed about your decision to withdraw from this contract.
We will make the reimbursement using the same means of payment as you used for the initial transaction, unless you have expressly agreed otherwise; in any event, you will not incur any fees as a result of such reimbursement.
We may withhold reimbursement until we have received the goods back, or you have supplied evidence of having sent back the goods, whichever is the earliest.
You shall send back the goods or hand them over to ThriftBooks-Reno, Dallas, Texas, U.S.A., without undue delay and in any event not later than 14 days from the day on which you communicate your withdrawal from this contract to us. The deadline is met if you send back the goods before the period of 14 days has expired. You will have to bear the direct cost of returning the goods. You are only liable for any diminished value of the goods resulting from the handling other than what is necessary to establish the nature, characteristics and functioning of the goods.
Exceptions to the right of withdrawal
The right of withdrawal does not apply to:
- The delivery of newspapers, journals or magazines with the exception of subscription contracts; and
- The supply of digital content which is not supplied on a tangible medium (e.g. on a CD or DVD) if you accepted when you placed your order that we could start to deliver it, and that you could not withdraw once delivery had started.
Shipping terms
All domestic Standard and Expedited shipments are distributed from our warehouses by OSM, then handed off to the USPS for final delivery.
2-Day Shipping is delivered by FedEx, which does not deliver to PO boxes.
International shipments are tendered to the local postal service in the destination country for final delivery – we do not use courier services for international deliveries.