The Four Principles: Multiply Your Impact in Life and Leadership
Language: English
Published by Macmillan Business UK, 2026
- Hardcover
- New

Seller: Books Puddle, Woodside, NY, U.S.A.Books Puddle
AbeBooks seller since November 22, 2018
Condition: New
£ 32.09
Quantity: 3 available
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- Title
- The Four Principles: Multiply Your Impact in Life and Leadership
- Author
- Gore, Adrian
- Publisher
- Macmillan Business UK
- Publication year
- 2026
- Condition
- New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1035076470
- ISBN 13
- 9781035076475
THE #1 INTERNATIONAL BESTSELLER
As seen in TIME Magazine and on High Performance podcast
'This book could change your life' - Time Out
'A remarkable reflection on values and psychology based on hard-won experience' - Rory Stewart
Expert advice to master your potential, from the founder and CEO of Discovery and Vitality.
Adrian Gore built a company from a single, bold idea into a global financial group serving over 50 million customers across more than forty markets. He didn’t just scale a business; he created a whole new shared-value business model, a system so revolutionary it’s taught as a case study at Harvard Business School and has been recognized by Fortune magazine as ‘changing the world’.
In The Four Principles, Gore reveals the framework and guiding principles that powered this success for the first time. Moving beyond standard leadership advice, he explores the behavioural science and ‘multiplier effect’ that occur when these four principles intersect:
- Disciplined Optimism: We have a default tendency to seek out negative signals. Learn why choosing optimism is the most rational path to seizing overlooked opportunities.
- Focused Urgency: Why your perceived time to make an impact is shorter than you think. Recognizing this can act as your greatest motivator.
- Declared Goals: Psychologically, avoiding a loss feels twice as important as achieving a gain. Setting bold goals triggers this force, unlocking radical motivation and decisive action.
- The ‘Pareto Tail’: Building on the other principles, learning to identify and target a few high-power decisions can determine your life’s entire trajectory.
Gore argues that our instincts, shaped for a simpler, linear world, often mislead us in today’s complex, networked age. The Four Principles challenges these outdated mental models and shows you how to harness your potential for truly remarkable results – personally and professionally.
‘Demonstrates how to create enduring value’ – Larry Fink, Chairman and CEO of BlackRock
‘Important reading for those aspiring to leadership or seeking to make an impact on the world’ – Lord William Hague, Chancellor of the University of Oxford
‘The Four Principles distils decades of leadership and insight into a practical framework that explains what matters – and why’ – Sir Mark Tucker, Chairman, AIA Group
‘For leaders seeking to create outsized impact’ – Ruth Porat, President and CIO of Alphabet and Google
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Books Puddle
Woodside, NY, U.S.A.
AbeBooks seller since November 22, 2018
Shipping rates within U.S.A.
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I mainly carry imported books from South East Asia / South Asia for readers of all Age Groups.
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PLETOS INC
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