The Four Pillars of Politics (Paperback)
Language: English
Published by Bloomsbury Publishing Plc, Lanham, MD, 2017
Series: Book 42 of 71 - Lexington Studies in Political Communication
- Softcover
- New
Seller: Grand Eagle Retail, Bensenville, IL, U.S.A.Grand Eagle Retail
AbeBooks seller since October 12, 2005
Condition: New
£ 51.09
Quantity: 1 available
Add to basketItem description from seller
Paperback. The Four Pillars of Politics provides a uniform foundation for evaluating political campaign strategies. The four pillars identified in this bookfear, national narcissism, consumerism, and religionserve as attitudinal anchors that American voters use in making their voting decisions. The dominant pillar may change from election to election, leading to situations in which a candidate who wins in one election may be defeated four years later. Kitchens and Powell examine how political communication is understood by combining these four pillars with the related matrix of attitudes, beliefs, and values that are integral components of the American culture. The Four Pillars of Politics will appeal to scholars of political science, communication studies, and journalism. James T. Kitchens and Larry Powell examine why political messages appeal to voters in the United States by exploring the four pillars of the American psyche: fear, national narcissism, consumerism, and religiosity. These pillars, combined with the related matrix of attitudes, beliefs, and values, determine how political communication is understood. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. …
Seller Inventory # 9781498507240
- Title
- The Four Pillars of Politics (Paperback)
- Author
- James T. Kitchens
- Publisher
- Bloomsbury Publishing Plc, Lanham, MD
- Publication year
- 2017
- Condition
- new
- Binding
- Paperback
- Language
- English
- ISBN 10
- 1498507247
- ISBN 13
- 9781498507240
- Series
- Book 42 of 71: Lexington Studies in Political Communication
"Synopsis" may belong to another edition of this title.
About the Author
James T. Kitchens is president of the Kitchens Group, a national public opinion research firm.
Larry Powell is professor in the Department of Communication Studies at the University of Alabama at Birmingham.
"About the title" may belong to another edition of this title.
Grand Eagle Retail
Bensenville, IL, U.S.A.
AbeBooks seller since October 12, 2005
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