Fostering Sustainable Behavior, Third Edition: An Introduction to Community-Based Social Marketing
McKenzie-Mohr, Doug
ISBN 10: 0865716420 ISBN 13: 9780865716421
Published by New Society Publishers, 2011
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About this Item
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Synopsis:
The highly acclaimed manual for changing everyday habits-now in an all-newthird edition!
We are consuming resources and polluting our environment at a rate that is outstripping our planet's ability to support us. To create a sustainable future, we must not only change our own actions, we must educate and encourage those around us to change theirs. If one individual recycles his plastic containers, the impact is minimal. But if an entire community recycles, enormous amounts of resources are saved.
How then do we go about transforming people's good intentions into action? Fostering Sustainable Behavior explains how the field of community-based social marketing has emerged as an effective tool for encouraging positive social change. This completely revised and updated third edition contains a wealth of new research, behavior change tools, and case studies. Learn how to:
- target unsustainable behaviors, and identify the barriers to change
- understand various commitment strategies
- communicate effective messages
- enhance motivation and invite participation.
The strategies introduced in this ground-breaking manual are an invaluable resource for anyone interested in promoting sustainable behavior, including environmental conservation, recycling and waste reduction, water and energyefficiency and alternative transportation.
About the Author:
Dr. Doug McKenzie-Mohr is an environmental psychologist who specializes in designing programs to promote sustainable behavior. His previous version of this book published through Canada's National Round Table on the Environment and the Economy has become requisite reading for those who deliver programs to promote sustainable behavior.
"About this title" may belong to another edition of this title.
Bibliographic Details
Title: Fostering Sustainable Behavior, Third ...
Publisher: New Society Publishers
Publication Date: 2011
Binding: paperback
Condition: Acceptable
Edition: 3rd Edition
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