Title: Fostering Sustainable Behavior : An Introduction to Community-Based Social Marketing (Third Edition)
Publisher: New Society Publishers, Limited
Publication Date: 2011
Language: English
ISBN 10: 0865716420
ISBN 13: 9780865716421
Binding: Soft cover
Edition: 3rd Edition
Condition: Very Good

About this title

Synopsis

The highly acclaimed manual for changing everyday habits-now in an all-newthird edition!

We are consuming resources and polluting our environment at a rate that is outstripping our planet's ability to support us. To create a sustainable future, we must not only change our own actions, we must educate and encourage those around us to change theirs. If one individual recycles his plastic containers, the impact is minimal. But if an entire community recycles, enormous amounts of resources are saved.

How then do we go about transforming people's good intentions into action? Fostering Sustainable Behavior explains how the field of community-based social marketing has emerged as an effective tool for encouraging positive social change. This completely revised and updated third edition contains a wealth of new research, behavior change tools, and case studies. Learn how to:

target unsustainable behaviors, and identify the barriers to change
understand various commitment strategies
communicate effective messages
enhance motivation and invite participation.

The strategies introduced in this ground-breaking manual are an invaluable resource for anyone interested in promoting sustainable behavior, including environmental conservation, recycling and waste reduction, water and energyefficiency and alternative transportation.

About the Author

Dr. Doug McKenzie-Mohr is an environmental psychologist who specializes in designing programs to promote sustainable behavior. His previous version of this book published through Canada's National Round Table on the Environment and the Economy has become requisite reading for those who deliver programs to promote sustainable behavior.

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