Formulas of humanitarian knowledge. Volume 4. PR-communication
Language: English
Published by Our Knowledge Publishing Sep 2021, 2021
- Softcover
- New
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermanyBuchWeltWeit Ludwig Meier e.K.
AbeBooks seller since January 11, 2012
Condition: New
£ 79.44
Quantity: 2 available
Add to basketItem description from seller
This item is printed on demand - it takes 3-4 days longer - Neuware -In the textbook PR-content and brand-practice formulas as tools of self-promotion in communicative sphere are considered, approaches to projecting and determining the effectiveness of PR-activities are proposed. The main idea of the textbook is the integration of PR-activity and PR-self-promotion in the design of self-promotion in the professional sphere through PR-content and brand-practice.The idea of the textbook is implemented through the technology of PR-management, which includes six aspects: 1.information-analytical aspect, 2.motivational-target aspect, 3.planning-prognostic aspect, 4.content-operational aspect, 5.control-evaluation aspect, 6.regulative-corrective aspect.The list of used literature presents the author's experience of implementing PR-communication in various spheres of communicative space.Educational and methodical manual is intended for teachers and students of universities and can be used in full when studying the course 'Public relations' and partially when studying a separate topic (topics 1-15) or a separate problem of PR-content and brand-practice. 220 pp. Englisch.…
Seller Inventory # 9786204061931
- Title
- Formulas of humanitarian knowledge. Volume 4. PR-communication
- Author
- Alexander Bogatyrev
- Publisher
- Our Knowledge Publishing Sep 2021
- Publication year
- 2021
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- English
- ISBN 10
- 6204061933
- ISBN 13
- 9786204061931
- Item weight
- 346 grams
- Dimensions
- 220x150x14 mm
"Synopsis" may belong to another edition of this title.
BuchWeltWeit Ludwig Meier e.K.
Bergisch Gladbach, Germany
AbeBooks seller since January 11, 2012
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BuchWeltWeit Ludwig Meier e.K.
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