No Forms. No Spam. No Cold Calls.: The Next Generation of Account-Based Sales and Marketing
Language: English
Published by Wiley, 2022
- Softcover
- Used
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)
AbeBooks seller since December 20, 2007
Condition: Used - Very good
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Add to basketItem description from seller
Unlock the full potential of modern marketing and sales In the newly revised and updated edition of No Forms. No Spam. No Cold Calls: The Next Generation of Account-Based Sales and Marketing, celebrated speaker, writer, and Chief Market Officer of 6sense, Latané Conant, delivers an eye-opening and engaging guide for salespeople and marketers to use technology to identify prospects and put them at the center of everything they do. You?ll learn how to prioritize which accounts to work, engage the entire buying team, uncover hidden intent signals, and measure real success. You?ll also discover: Strategies for building a tech-stack that prioritizes your customersWays for chief marketing officers to stop playing defense and go on offenseInsights for the modern sales leader, including how to sellers up to win, design successful territories, and hire and retain top sellersHow the modern era of marketing and sales is different from what it used to be and how to capitalize on your new capabilities A can?t-miss handbook for marketers, salespeople, and team leads, No Forms. No Spam. No Cold Calls. is an original and thought-provoking journey through the techniques and strategies made possible by modern revenue technologies.…
Seller Inventory # 00074960429
- Title
- No Forms. No Spam. No Cold Calls.: The Next Generation of Account-Based Sales and Marketing
- Author
- Conant
- Publisher
- Wiley
- Publication year
- 2022
- Condition
- Very Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 1119982871
- ISBN 13
- 9781119982876
Unlock the full potential of modern marketing and sales
In the newly revised and updated edition of No Forms. No Spam. No Cold Calls: The Next Generation of Account-Based Sales and Marketing, celebrated speaker, writer, and Chief Market Officer of 6sense, Latané Conant, delivers an eye-opening and engaging guide for salespeople and marketers to use technology to identify prospects and put them at the center of everything they do.
You’ll learn how to prioritize which accounts to work, engage the entire buying team, uncover hidden intent signals, and measure real success. You’ll also discover:
- Strategies for building a tech-stack that prioritizes your customers
- Ways for chief marketing officers to stop playing defense and go on offense
- Insights for the modern sales leader, including how to sellers up to win, design successful territories, and hire and retain top sellers
- How the modern era of marketing and sales is different from what it used to be and how to capitalize on your new capabilities
A can’t-miss handbook for marketers, salespeople, and team leads, No Forms. No Spam. No Cold Calls. is an original and thought-provoking journey through the techniques and strategies made possible by modern revenue technologies.
"Synopsis" may belong to another edition of this title.
About the Author
LATANÉ CONANT is CMO of 6sense and is passionate about empowering marketing leaders with effective technology, predictive insights, and thought leadership so they can confidently lead their teams, company, and industry into the future. As a “recovering software sales woman” she is keenly focused on leveraging data to ensure marketing programs result in deals, not just leads.
"About the title" may belong to another edition of this title.
World of Books (was SecondSale)
Montgomery, IL, U.S.A.
AbeBooks seller since December 20, 2007
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